Hollywood Marketing 101: Way Worse Than You Thought
The New Yorker on Hollywood marketing
"...has a superb article on the hard realities of marketing a big-budget studio film these days. It's written by..."
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D & M MarketingInfantry MarketingSherry Matthews Advocacy MarketingStarrt MarketingWhite Hat MarketingZeal Marketing
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Jan. 20, 2009 Screens Post by Marc Savlov
Opinion: LCRA’s Water Marketing Ambitions Could Lower the Colorado River Below Austin
Environmental activist Rusty Middleton raises concerns over a groundwater pumping plan
"...LCRA should not be acting like a for-profit water marketing corporation with a for-profit mentality and motivation. Its approach..."
Feb. 21, 2020 Column by Rusty Middleton
Bad Marketing
"...consider not using someone else's religion as a cheap marketing ploy. (See their ad on p.40 of the Aug...."
Aug. 20, 2003 Postmarks
The Graphic Details Behind Marketing Austin's Craft Beers
How to grow from a brew to a brand
Oct. 18, 2019 Food Feature by Eric Puga
Experience the C.H.A.R.M.?
Marketing the "live music capital of the world"
"...city's "Music Liaison" Bob Meyer has to say about marketing the musical lifestyle in Austin, a trip to Richmond,..."
Sept. 6, 1996 Music Feature by Andy Langer
The Manipulation of Tay Zonday
Viral marketing, part-savvy, part-skeevy
"..."Dr Pepper." It's not the perfect model of viral marketing, but Dr Pepper gets it. There's no reason to..."
Feb. 29, 2008 Screens Feature by Darcie Stevens
Carman: The Champion
"...Manterola, Michael Nouri and Carman. Talk about your niche marketing … Christian filmmaking seems to be all the rage..."
March 9, 2001 Movie Review by Marjorie Baumgarten
The Verde Report: James Ruth Is Bringing Austin FC’s Blueprint to the NFL
Club’s first head of marketing talks about building a brand
"...of people,” James Ruth, Austin FC’s first head of marketing and current chief marketing officer of the NFL’s Tampa..."
March 15, 2024 Sports Column by Eric Goodman
He Named Me Malala
Doc about the famous champion of girls' eduction, Malala Yousafzai
"...to be more of a documentary profile than a marketing tool. Certainly, marketing the insidious idea of equal education..."
Oct. 9, 2015 Movie Review by Marjorie Baumgarten
Grindhouse
Grindhouse, which was filmed in Austin, raises the bar for movie showmanship and the theatregoing experience.
"...total immersion into movie geekdom, in which the packaging, marketing, lore, and accumulative experience are as much a part..."
April 6, 2007 Movie Review by Marjorie Baumgarten
Coca-Cola High School
Marketing at Westlake: It's the Deal Thing
"...was replaced by the company that has become the marketing monolith of the Nineties: Nike. Nike -- which may..."
Aug. 22, 1997 News Feature by Robert Bryce
Katy Perry: Part of Me
The film is an inoffensive slice of canny brand (or is that non-Brand?) management and marketing.
"...as a canny, inoffensive slice of brand management and marketing. And as such, it's not half bad...."
July 6, 2012 Movie Review by Marc Savlov
The Joneses
David Duchovny and Demi Moore star in this partially successful comedy about consumer culture that turns uncomfortably moralistic part way through.
"...for other surreptitious goals: The Joneses are a stealth marketing team, employed to lure their neighbors and classmates into..."
April 16, 2010 Movie Review by Marjorie Baumgarten
The Ugly Kid
"...to fall into one of two categories: shameless, animated marketing tools (Pokémon et al.) or cliché-encrusted, live-action morality tales..."
June 15, 2001 Movie Review by Marc Savlov
Health Care for All ... or Just Some?
Misappropriating funds or marketing?
"...care district last week, this one concerning the agency's marketing campaign. Citing two Central Health billboards bearing the slogan..."
Nov. 24, 2017 News Feature by Michael King
Solving the Mystery of the Nicolas Cage Superfan Posters at SXSW
Enigmatic movie star's new movie blurs the lines of reality at the fest
"...are predisposed to expect a lot of clever viral marketing...."
March 11, 2022 Screens Post by Tom Cheredar
My Boyfriend’s Meds
Manic episodes on vacation make for romance and laughs (apparently)
"...Not reviewed at press time. Mexican comedy about a marketing executive (Echeverría) who finds the ideal man (Camil) and..."
Feb. 21, 2020 Movie Review
The Intruder
Is going Full-On Quaid a thing? Maybe so, as the veteran goes bugnuts melodrama in the "crazy neighbor" thriller
"...After earning millions as a San Francisco marketing executive, city kid Scott (Ealy) agrees to settle down..."
May 3, 2019 Movie Review by Matthew Monagle
Creative Control
This whip-smart comedy received Special Jury Recognition at SXSW 2015
"...beleaguered ad exec, who is working on a new marketing campaign for Augmenta (think Google Glass meets Oculus Rift),..."
March 11, 2016 Movie Review by Josh Kupecki
Addicted
This erotic thriller is based on the best-selling novel by Zane.
"...of two children, is a successful gallery owner and marketing promoter for artists. Unfortunately, she discovers she is addicted..."
Oct. 17, 2014 Movie Review by Louis Black
Million Dollar Arm
Jon Hamm stars in this story of a sports agent who hits on the idea of turning Indian cricket bowlers into talented baseball stars.
"...they’ll receive a million-dollar bonus) – is a brilliant marketing strategy to tap one billion new baseball fans in..."
May 16, 2014 Movie Review by Kimberley Jones
Inside Llewyn Davis
The latest from the Coen Brothers nails the Sixties folk-music scene, and delivers another of their memorably flawed heroes.
"...but his melancholic nature doesn’t bode well for his marketing prospects. Llewyn is down and very nearly out: Homeless..."
Dec. 20, 2013 Movie Review by Kimberley Jones
Randi Zuckerberg's 'Dot Complicated' World
Former Facebook marketing director visits the Texas Conference for Women
"...The former marketing director for Facebook – now CEO of Zuckerberg Media..."
Nov. 22, 2013 Screens Feature by Jessi Cape
Better Than the Rest
Checking in with Transmission marketing guru Bianca Flores
"...Flores. Much of the time, she’s running the show. Marketing coordinator at Transmission Entertainment, Flores currently busies herself prepping..."
Oct. 5, 2012 Music Post by Zoe Cordes Selbin
Battlefield America
It's You Got Served for a younger dance generation.
"...yawn-inducing boilerplate plotting. Houston plays Sean Lewis, a budding marketing exec who gets slapped with 120 hours of community..."
June 8, 2012 Movie Review by Marc Savlov
Star Wars: Episode One – The Phantom Menace
It's time to find out if a 3-D lightsaber is any more effective than 1999's 2-D model.
"...and literary references. Drowning amidst the oceans of hype, marketing, and fan worship, there is a movie, and unfortunately..."
Feb. 10, 2012 Movie Review by Marc Savlov
Shark Night 3D
These sharks are as bland as their comely victims.
"...some steam for being a giggling exemplar of memetic marketing, but the most Shark Night 3D could hope for..."
Sept. 9, 2011 Movie Review by Kimberley Jones
Step Up 2 the Streets
Romantic sparks fly (again) among students from different backgrounds at the Maryland School of the Arts.
"...Hollywood’s latest exercise in redemption through midriff-baring and hip-hop cross-marketing. The film’s two heroes, Andie (Evigan) and Chase (Hoffman),..."
Feb. 22, 2008 Movie Review by Josh Rosenblatt
DOA: Dead or Alive
Female fighters start out as enemies but strip down to their bikini tops to fight a common foe.
"...much a movie as it is a horrid, multiheaded cross-marketing beast let loose from the deepest bowels of the..."
June 22, 2007 Movie Review by Josh Rosenblatt
Offside
Deeply immersive, thought-provoking, and quite often funny, Offside depicts the resourcefulness women in Iran must rely on in order to enter a stadium to watch, no less play, soccer.
"...Samandar, Shayesteh Irani, M. Kheyrabadi and Ida Saghedi. In marketing a foreign film about girls and soccer, Sony Pictures..."
