Hollywood Marketing 101: Way Worse Than You Thought
The New Yorker on Hollywood marketing
By Marc Savlov, 3:27PM, Tue. Jan. 20, 2009
The current issue of The New Yorker has a superb article on the hard realities of marketing a big-budget studio film these days. It's written by Tad Friend and you can find it here. Depressing but true, the piece profiles Tim Palen, Lionsgate's "co-president of theatrical marketing," and it's the kind of info-crammed articulation of Tinseltown WTFery Friend does best. Good stuff to know, well-explicated, and thoroughly depressing for those of us who don't like "cheese," or at least not cheese that runs upwards of $20 million in marketing and ad costs alone. C'est la Brie.
A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.
Aug. 7, 2022
April 29, 2022
The New Yorker Magazine, The New Yorker, Tad Friend, Film Marketing
