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Grumpy Cat Is Coming to SXSW Interactive!

Friskies brings the frown-faced feline to the ATX

By Wayne Alan Brenner, 2:18PM, Mon. Mar. 4, 2013

Varmint.
Varmint.

Care for a side of Tardar Sauce, y'all?

The grumpiest creature ever to flood the worldwide internets in meme form, the (actually sweet-natured) varmint owned by Bryan and Tabatha Bundesen will be in Austin for SXSW, to make with the celebrity glad-handing and be filmed as part of a series of commercial webisodes for cat-food purveyor Friskies.

Friskies, it seems, has inked a deal with the four-footed frownmonger (or, rather, with her owner) and now Grumpy Cat's going to be participating in their ongoing "Will Kitty Play With It?" ad spots.

Somebody at whichever PR firm handles Friskies … boy howdy, somebody there has a fat parcel of net-savvy brilliance.

But – is this SXSW Interactive meet-and-greet opportunity even open to the public, or is it just a journos-only deal? Currently uncertain; press release didn't specify; trying to investigate the specifics for you right now, dear reader, but keep getting distracted by the thought that –

I'M TOTALLY GONNA MEET GRUMPY CAT!

[Insert poorly muffled squeeeee here.]


Note: Updates to follow when possible. Follow me on Twitter, too – but be warned that it's my personal (not-officially-Chronicle) account & so might contain some shit that you might find too random or enlightening to an offensive degree: @wabrenner


******UPDATE at 5:45pm on Monday: Sorry, y'all – turns out this is a press-only gig. But I'll post an interview with the Bundesens and photos of Grumpy Cat and media links and, I dunno, maybe a few bits of wayward kibble on Friday morning. – BRNNR

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