Which Came First: The Twitter or the Twegg???

DANG IT. I have been jumping around like an interactive idiot and did not get this up in a timely fashion. My apologies.

Mobile Loaves and Fishes, the amazing Austin-based homeless service ministry just held a really cool contest for SXSW Interactive that will culminate at Monday's Plutopia Party.

While it's too late to enter part one of the contest, it's not too late to follow, and in doing so, learn all about what this fabulous group does. (Oh, and P.S.: early next week, we will blog about their upcoming Street Retreat, wherein MLF members will live like and alongside their homeless brothers and sisters for a few nights at a time.)

OK, so bottom line, this is about the incredible, edible egg and how it brings life, nourishment, and fellowship, as delivered by our pals at MLF, to our fellow bros and sises surviving out on the street. Do click below to learn more! (Thanks to Brenda for the head's up. Rarely – as in never – do we quote Press Releases so directly, but in this case we make an eggception, because Brenda's such a good egg...)

TWEGG

WHAT

With the help of some social-media savvy volunteers, Mobile Loaves & Fishes, an Austin nonprofit organization that feeds homeless and working poor people on the streets of five U.S. cities every night, is launching two contests in conjunction with SXSWi. The name for the contest, "Twegg," has a dual meaning. The first part of the contest takes place on Twitter, and hard-boiled eggs are one of the most popular and important foods served from MLF's trucks.

See: www.mlfnow.org/twegg

HOW IT WORKS

Twegg #1:

Participants must be on Twitter and following Mobile Loaves & Fishes CEO and President Alan Graham @MLFNOW

Until 11:59 PM on Saturday, March 14th participants must make one or more posts about Mobile Loaves & Fishes or its mission to be considered eligible. Each post must include the hashtag #twegg to have be counted in judging.

On Sunday, March 15th, a panel of judges will review each post tagged with #twegg and pick the best Tweeter. The winner will get a Kindle 2!

Twegg #2:

This contest takes place at the SXSWi 2009 Plutopia music, art and performance extravaganza/afterparty on Monday, March 16.

Find the Mobile Loaves & Fishes volunteers with Easter baskets and bunny ears, and exchange your business card for a free, informative egg and the chance to win a Kindle 2!

The winner will be announced at Plutopia between 11 and 11:15pm (must be present to win).

WHEN

Twegg #1 takes place until 11:59 PM on March 14, 2009 and Twegg #2 takes place at the SXSWi 2009 Plutopia afterparty on March 16.

WHO

Some of the volunteers involved with this effort include Jon Lebkowsky, www.twitter.com/jonl ; Susan Scrupski, www.twitter.com/itsinsider; Bryan Person www.twitter.com/BryanPerson ; and Mike Chapman, www.twitter.com/mikechapman.

For more information, go to www.mlfnow.org/twegg

About Mobile Loaves & Fishes Mobile Loaves & Fishes is a social outreach ministry to the homeless and working poor. Founded in 1998, the organization carries out its mission to provide food, clothing and dignity to those in need with the help of more than 9,500 volunteers, who take MLF’s 12 specially designed catering trucks out on the streets of Austin, San Antonio, New Orleans, Nashville, and the Providence, Rhode Island area, every night. MLF served more than 250,000 meals in 2006 and served its millionth meal in 2007. Programs include MLF Shares, a voucher redemption program that allows volunteers to purchase vouchers in $1 increments to give to the homeless and working poor for redemption at participating merchants and Disaster Relief. For more information, go to www.mlfnow.org, email [email protected] or call 512/328-7299.

Brenda Thompson 512/916-8156 512/461-5644 cell www.brendathompson.com