SXSW Music: I Want Candy
Charli XCX headlined Monday night at Mohawk
By Sarah Marloff, 12:20PM, Wed. Mar. 12, 2014
What do you get when you cross a SXSW party sponsored by Mike's Harder Lemonade and headlined by Brit pop star, Charli XCX?
Sugar overload, obviously.
As the headliner on a night of lesser-known acts, Charli XCX took the Mohawk stage just after 10pm and just in time for the rain.
But that didn't stop the 90s-inspired singer from wearing her sunglasses at night and flipping her curls. And it definitely didn't stop the drunk-on-Mike's crowd from cheering, dancing, and jumping on stage.
After several songs Charli, backed by an all femme-band, broke into a cover of Bow Wow Wow's… I mean the Strangelove's 1965 hit "I Want Candy" (who knew that song was that old?!).
It seemed like pure fate that we, as an audience, would all be holding onto a can of Mike's Blood Orange (this stuff tastes like Red Bull meets cherry cough medicine), and singing along to "Candy on the beach, there's nothing better / But I like candy when it's wrapped in a sweater."
A great show to kickoff the SXSW music portion, the night definitely touched upon the conference's sweet tooth.
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South by Southwest, Charli XCX, Mohawk, SXSW 2014, Mike's Harder Lemonade, I Want Candy, SXSW, Red River, gay