SXSWi: Bruce Sterling
For starters, let's just say it's much, much worse than we previously assumed. All of it: writing, publishing, journalism, the relationship of a writer of words to a world where words are increasingly devalued or re-valued in new and arcane ways that nobody quite understands yet. Hard times for the literati: incoming.
Those of us looking for some comfort from Austinite-by-way-of-Italy and Wired magazine's "Visionary-in-residence", former thrower of the best SXSW interactive parties ever, and the man behind Mirrorshades, author-futurist Bruce Sterling, didn't find much to smile (or even scowl) about at his annual SXSWi pow-wow.
For one thing, Sterling looked physically older, tired, and sounded, despite some audience-tweaking snarkasm, downright melancholic. This was not the relatively optimistic Hacker Crackdow cyberpunk Sterling, and listening to what he came to say was a sobering and borderline unnerving experience. (Although, it must be noted, Sterling continues to remind us how important it is to be optimistic and proactive, especially in times of severe economic crises.) According to Sterling, it's not a good time to be a writer or even tangentially aligned to the literary arts.
The SRO audience -- Web 2.0 Twitterers and pomo journos alike -- exited Conference Hall A wearing the glazed expressions of people who were just informed they have boarded the wrong train and are not, in fact, heading off to some sort of digital Walden Pond but are instead scheduled to disembark at the literary equivalent of Treblinka. So not good.
With that in mind, we've culled the least disturbing topics from Sterling's talk and broken them down into what will be three different raw, mostly unexpurgated-Sterling blog posts, of which this is the first. Brace yourself.