SXSW Tips Part II: Printing

I wrote in my previous column on the importance of South by Southwest prep, and one of the biggest conversation starters is printing. Where does one get their posters, flyers, handbills printed? Here's a few suggestions.

Locally, it’s hard to beat Bearded Lady. Their screen-printing is gorgeous and their work is consistently my favorite. They’ve worked with countless bands in Austin and beyond, as well as venues and companies. You can go to them with a design, but they also offer excellent design services. They can create CD and vinyl packaging, plus merch, so they’re great to work with on large, unified promotional campaigns.

Local scene queen and promoter extraordinaire Bianca Flores recommends Ginny’s. Ginny’s has long been a friend to local musicians; they cut special deals for bands. It’s great for printing tons of promo on the cheap. They’ve also been around since 1971! That’s history.

James Taylor, the man behind Giant Steps Productions who graced my column a few weeks ago recommends Post Net on Far West Blvd. They’re a big chain, which I tend to avoid, but chains can be great with turnaround time since they’re so well-equipped. This is the kind of place you can hit up last minute, Fed-Ex style.

While I always advocate working locally, I understand that it doesn’t always make sense. I’ve only ever worked with two national printing companies, but I recommend them both with the utmost confidence.

Jakprints is familiar to many Austinites because they always have a big presence at SXSW. They have a wide range of printing services, making everything from flyers to table tents. Their products list is inspirational. Browse it and get some great ideas for diversifying promotions on your band.

And I really enjoy everything that Moo does. Although they primarily print business cards, which can be really useful for band members, especially when they take on management roles, Moo also makes stickers, postcards, and labels. I firmly believe in custom design, but I make an exception for Moo, because their templates tend to be really cool. If you’re short on time and budget for design, everything Moo does is well designed and classy.

And of course, as always, I’m a big fan of the DIY. Buy packs of t-shirts, sharpies, and some spray paint. Make a stencil and have tons of fun. It’s not great for mass production, but if you’re a small band, it’s fun, and fans enjoy the handmade aspect.

No matter how you get your printing done, just remember to allow time for it, because rush order fees really suck. And isn’t that money better spent on a new amp anyway?