Construction Time Again

What the big kids at SXSW are building

What's the greatest thing about SXSW? The music? The films? The panel discussions? The mounds of free schwag that everyone ends up having to tote home?

NO! It's the huge pile of Lego that is the SXSW Interactive Playpen. Guests are invited to decompress from the strains and rigors of the festival (and trust us, one can only consume so many hors d'oeuvres before life becomes terribly tiresome) by playing with Lego. Lots and lots and lots of Lego. Builders can even take photos of their handiwork and upload them for the chance of winning a t-shirt.

Of course, it's not the same since they started making all these ultra-specialized shapes of blocks (the rot set in when they released the first oneXone block, I tell ye), but what engineer's heart does not soar at the sight of this much Lego?

Click on the image above for our own photo-gallery.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
SXSW Interactive: Lessons From the Texas Abortion Battles
SXSW Interactive: Lessons From the Texas Abortion Battles
Social media played key role in contentious abortion debate

Jordan Smith, March 11, 2014

Dell, Google, and an Untold Story Hit SXSW
Dell, Google, and an Untold Story Hit SXSW
More additions to South by Southwest Interactive

Neha Aziz, Feb. 20, 2014

More by Richard Whittaker
Karate Kid: Legends
This franchise extension is a soulless slog

May 30, 2025

Bring Her Back
Philippou brothers' occult horror about the foster family from hell

May 30, 2025

KEYWORDS FOR THIS POST

SXSW, Lego

MORE IN THE ARCHIVES
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Keep up with happenings around town

Kevin Curtin's bimonthly cannabis musings

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Information is power. Support the free press, so we can support Austin.   Support the Chronicle