STK Rebel to Open in Austin

From New York City to London to Milan, and now, to Austin. Today, the ONE Group announced that they are entering the Texas market with STK Rebel in Austin and STK in Dallas. STK Rebel is anticipated to open Downtown next year with a 7,000 square foot restaurant and a 4,000 square foot rooftop deck in the former Melting Pot space (305 E. Third).

Although as steak-obsessed as their competitors, STK bills itself as a contemporary twist on the wood-paneled formula of more traditional steakhouses. The ONE Group says that STK Rebel will be more accessible, with menu and prices targeted for a broader market. There are no clues yet on what exactly that will be, however – the previously announced Denver and Miami locations have yet to open.

Austin has long had a burgeoning local restaurant scene, but until recently, many national brands have ignored the city. Although we love our homegrown chains, some out-of-town chains have been hit-or-miss. Embracing Austin, quirks and all, seems to be the formula for success.

It looks like STK is on the right track. CEO of the ONE Group Jonathan Segal says, “STK Rebel marries the elements Austin is best known for – a vibrant energy, thriving food scene and love of music – making our restaurant the perfect spot for Austin locals and visitors alike. We have dipped our toes in the Austin water with our popular Supper Suite by STK events during SXSW, and are excited to establish a permanent home for the STK brand in this city.”

The entrance of STK Rebel comes hot on the heels of another national cult brand Shake Shack (1100 S Lamar). The burger chain opened their doors a month ago, and the lines are still snaking long. Fancier, higher-end chains have also recently been charmed by Austin’s appeal. Houston-based Liberty Kitchen (507 Pressler) opened last month, and Vinaigrette­, a New Mexico-based salad bistro, is slated to open in September. With the arrival of STK Rebel, the Austin dining scene continues its evolution.