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To the average player, video games might appear to be created in some ethereal internet plane and dropped into stores or onto the web. What they don't realize is there's an established and growing local game development scene on par with that of local music and film. GAME ON AUSTIN invites local individuals and studios to showcase their work to the public. The goal is to give Austinites a chance to interact with art being made around them without the stuffiness and cost of a conference. In years past the event has featured popular titles as well as independent developers showing off more casual and experimental games, and this year will be no different with new and unreleased titles scattered around the Beauty Ballroom. Prepare to Game On.