Crafty & Cool? That's a Good Thing
Austin designer Allison Hoffman meets Martha
By Kimberley Jones, 4:49PM, Mon. Dec. 5, 2011

Local yarn-artiste Allison Hoffman, whom the Chron profiled back in July, dropped in on Martha Stewart's live show this morning.
Hoffman first gained fame when she crocheted a Conan O'Brien doll, or amigurumi. She now runs a profitable online business called Crafty Is Cool, which sells her homemade patterns. Other pop culture icons Hoffman has taken her needles to include Pee-Wee Herman, the Where the Wild Things Are creatures, and now a Martha Stewart doll, which she brought to the show.
The Martha Stewart Show's Holiday Yarn Projects show, featuring Hoffman, will air again Tuesday (12/6) at noon on the Hallmark Channel.
A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.
Kimberley Jones, July 1, 2011
May 16, 2025
May 16, 2025
Allison Hoffman, Crafty Is Cool, Martha Stewart