After weeks spent holed up with screeners and furiously editing copy for our SXSW Film issue, it was great to finally put names and films to faces at last night's Chronicle-sponsored SXSW Film Bash at La Zona Rosa. It was a packed house, and everybody seemed to be enjoying the hell out of themselves. (Those little blue drink tickets certainly helped grease the wheels, although I had to hit up the Luv Doc for replacements after I foolishly tossed mine, thinking, um, they were for a raffle or something.)

A gentle reminder to film festival attendees: there is life beyond the down-town nexus of the Convention Center, the gorgeous Paramount and the beloved Alamo Ritz. And it is more than worth the tiny effort to get to the other venues

Take a little trip (it's about a ten minute drive, or you can take CapMetro's no. 1 or 5 buses) to Dobie Landmark. The outside looks like an innocuous cinema in a mall, but inside is a true gem. Four screens, each with different design theme: Egyptian, French Tudor, Gargoyle Gothic and Space-Age Art Deco. There's murals and gargoyles and vintage glamor and, yes, SXSW films.

Also, if you feel like duplicating the Alamo "dinner and a movie" experience, don't forget there's also SXSW films showing at the Alamo South Lamar. If you need an extra incentive, they have the real Bone Shack sign from Grindhouse in the lobby.

Whether it's a "drop dead, scumbag" blog entry from an ex or a negative rating on eBay, everyone has had somebody say something nasty about them on the web. Thor Muller of Satisfaction Unlimited argues that redress isn't just about sue, sue, sue.

Case in point: yesterday's now-notorious keynote discussion with Mark Zuckerberg of Facebook, where half the Internet seemed to lay into moderator/interviewer Sarah Lacy for how she handled the event. Muller argued that she could have salvaged her end of things by one of a hundred methods (one of the best he found was a New York-based film maker who turned hate screeds on the talkbacks on his blog into a jaunty song.) Instead, she blamed the crowd, and that rarely works.

And by the way. Thor Muller? Unless there's a Quetzalcoatl running a panel somewhere, that may be the best name of the whole conference.

Variety's reporting that IFC Entertainment bought worldwide rights to Joe Swanberg and Greta Gerwig's Nights and Weekends, which world-premiered at South by Southwest last night.

SXSW has been interpreted by some industry figures as a great place to hang out, but not necessarily to buy films – a perception that might be shifting.

The Nights and Weekends deal marks the first time a SXSW world premiere film has been purchased at the fest.

Check out the Variety story about the acquisition here.

One of the great things about SXSW is (wait for it, wait for it, buzzword ahead) the synergy of it. Events like this morning's panel, Pimp My Film Website, where film makers learned more about this webernet thing.

If this sounds, in this post-The Blair Witch ARG-fired era, obvious stuff, moderator Tim Nolan of Firstborn Studio asked for a show of hands. The result was about 50-50 techies/film makers, which Nolan said almost never happened. Film makers are not interactive designers who are live their life around industry-defined best practices: they're working on the best film they can make.

Quick tips from Nolan: the nice, simple, clean website you built to attract investors won't sell your movie to viewers. For those of you behind the lens who don't have time or resources (or the techy friends) to build up a kick-ass website, then take advantage of the tools that are there, like Flickr and MySpace. Plus, Flash is your friend. And don't forget: you're creating lots of content anyway (your film, the scripts, cast bios), so this is just putting it in a different, non-scary format.

It’s de rigueur to bemoan the media – too much, too chaotic, too raunchy, too closed, too open, too, too, too whatever. Well, there is a lot to talk about, but if you take a walk through time with new media writer for Forbes Magazine Quentin Hardy, who spoke at Saturday’s panel Managing the Media Blur, there’s nothing and everything to complain about. In fact, “complain” isn’t the right word for it. Like puberty, middle age moments, and getting your heart broken (at least once), the current media revolution is not unlike those that came before it – inevitable, necessary, and endurable. Whenever a new medium exploded on the scene – books following the invention of paper, hand scripted books to books printed in signatures on a printing press, radio, TV, film, VCRs, DVDs, video games, the Internet – human beings, Hardy reminded the audience, wrestled with it, charged it with the extinction of intellect if not mankind itself, but ultimately, somewhat unceremoniously, accepted it as another thread in the fabric of communication life.

Maybe “sewing” and “knitting” in the old-school manner don’t really matter that much within the scope of Saturday's panel "High-Tech Craft: Why Sewing and Knitting Still Matter," as no actual sewing or knitting was discussed (nor why they still matter). Instead, the DIY crafter-panelists were more concerned about the state and future of the marriage of fashion and technology.

Nineteen awards in one hour. Chronicle cover star Eugene Mirman may have officially become the greatest award ceremony emcee ever after wrangling the 11th annual South by Southwest Web Awards to an efficient end. Because, as he reminded everyone, we all had drinking to do.

After handing out his own special award to Mike Birbiglia for most pointless and rambling blog (apparently, according to Mirman, awards presenters are allowed to do that), he continued with the awards ceremony. But it wasn't just back-slapping and praise; the audience learned something, as well. That if you don't turn up to collect your award, the guys from Ask a Ninja will pick it up for you; that winner Elf Yourself was designed as a front for ninjas; and that, because the Web develops so quickly, a classic website is one that predates Jan. 1, 2007. As the folks from Wired put it, "This means we've been around a year. I look forward to the guys from I Can Has Cheezburger winning this next year."

Read the rest of this story for the full list of winners.

Consider this the appropriate message for non-badge-holders to vent their rage. Comment away, my angry turned-away neighbors! OK, is it just me, or does there seem to be an abundance of full houses at this year's South by Southwest? Saturday, the badge line (including me) didn't make it in the door for Mister Lonely at the Alamo Ritz. That's not as big of an issue as the lovely folks who didn't bother to inform the remaining badge line, which waited very patiently for another 15 minutes ...

And, sure, Harold & Kumar Escape From Guantanamo Bay was a world premiere and much of the crew for the Louisiana shoot came from Austin, but did the suits really need to keep their real audience outside by claiming a couple hundred prime seats front and center? From the aroma both within (either that or a skunk got loose) and without the theatre, many potential fans may have been too baked to notice the slight.

I also heard from those with badges who were turned away from Baghead on Sunday. Is this is a positive or just a statement about the size of the Ritz? Your feedback is welcome ...