SXSUpgrade!

This year's Austin Chronicle SXSW trade show booth is getting all kinds of upgraded! We'll be all up in your social media world thanks to the help of Mass Relevance, an Austin-based technology company that gives marketers real-time access to every piece of social content submitted, which they can integrate with any digital screen.

Since its inception in 2010, Mass Relevance has encouraged brands to get consumers talking. And The Austin Chronicle is all about getting our readers involved in the conversation, which is why we are seeking the assistance of the masses and Mass Relevance. This fast-growing Austin start-up will have its SXSW Social Viewer on deck at the Chronicle's trade show booth this year. With the help of this powerful platform, we will be able to bring together live conversations about the annual event across devices and develop an engaging experience between social media users and sponsors.

We also have fun stuff planned each day, including different games and giveaways! SXSWfm's Chronolog radio hosts Chase Hoffberger and Kevin Curtin will record a segment for their show at our booth, and the minds behind CineMarfa will be stopping by as well. For more information on the trade show visit http://sxsw.com/trade-shows/about. So come get all socially interactive with us. Hope to see you there!