We Have an Issue: What’s the Deal With the Cover?

Forty years of Waterloo Records, and a look back at the Waterloo sticker cut-up craze


Photos by John Anderson / Design by Zeke Barbaro

Look, anybody can put a Waterloo Records sticker on their bumper, their guitar case, their laptop. Plenty of people have and still do; after all, the record store is celebrating 40 years of business, which is why current and former Music Editors Kevin Curtin and Raoul Hernandez put together this week's tribute to Waterloo, with reminiscences from musicians, politicians, and former employees.

But for a time in Austin history, Waterloo's iconic blue-and-white sticker (along with garage rockers Titty Bingo's neon-lettered one) were obsessively cut up and rearranged to make new words and phrases. (For some examples, check out the 2010 Stickerloo Blogspot, wherein the author recalls his own palindromic masterwork: "sit on a potato pan, otis".) I wish I could pinpoint the era more exactly than just, I dunno, the Aughties? Let's just say, it was a thing, until it wasn't. And it really was a beautiful thing: a starburst of self-expression – sometimes punny, frequently puerile – and a kind of citywide in-joke. A real cutup.



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