This giant chipmaker and Austin's largest employer unwittingly became a successful test case for Smart Growth when it agreed to cancel a mega-expansion project on environmentally sensitive soil in southwest Austin. In earlier days, Motorola might have dug in its heels and vowed to fight for its right to build. But in this age of mediation, Motorola honchos agreed to sit down with city and environmental leaders to try and achieve a common ground. Within weeks, Motorola had gracefully bowed out of what would have been a really sweet real estate deal at Circle C and announced its intention to move into the city's "Desired Development Zone" in northwest Austin. In doing so, Motorola set an example of what it really means to be, as the over-used business phrase goes, "a good corporate citizen."
Motorola
505 Barton Springs Rd., 512/505-8814
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