Easier than you think, or so they claim. Credit: Richard Whittaker

Getting noticed at SXSW isn’t the easiest job for any film maker, so everyone’s innovating. For the makers of TWISTED: A Balloonamentary, they’re hoping you can’t see a balloon without thinking of them. At the world premier of the latex-laden doc on Saturday, the whole crowd got a quick insight in the first, great life-lesson that balloon-twisting gives – how to make a balloon dog. There’s also twisters working the crowds, handing out balloon hats, animals and flowers to the crowds. And if you miss out on that, just watch out for their promo-postcards, each of which comes with a free balloon and instructions on how to make your own balloon critter (hint – when twisting, pull the two sides apart a bit, to cut down on deadly friction.)

Twisted screens again on Tuesday at midday at Dobie.

This article appears in March 9 • 2007.

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The Chronicle's first Culture Desk editor, Richard has reported on Austin's growing film production and appreciation scene for over a decade. A graduate of the universities of York, Stirling, and UT-Austin, a Rotten Tomatoes certified critic, and eight-time Best of Austin winner, he's currently at work on two books and a play.