Supposedly, somewhere under all the day parties, free booze, shmoozing and all-round, get-out fun of SXSW, there’s some industry panels (remember them? They’re the reason your company sprung for all those airline tickets here in the first place?)

So heading up the extensive selection of experts that have been so lovingly gathered together was The Real Story Behind Snakes On A Plane. For those of you still waiting on your photo badge, here’s the quick skinny on what you missed at 2007’s first panel:

Line of the Day: “User-generated content. Can we come up with a better name for that sometime over the next week?” – Corey Denis of internet music geniuses, the Independent Online Distribution Alliance.

Buzz word of the Day: Crowdsourcing – when creative types can get audience response to their work before they’re done, and alter the final product appropriately.

What -was- the real story behind Snakes on a Plane?: Great web buzz, but New Line took too long to release the actual film.

Best Moment of Audience Participation: When moderator Alex Williams of Splashcast got everyone to do the SoaP cheer. “Give me an S. Give me an S. Give me an S. Put ’em together, what have you got? Ssssssssssss …”

This article appears in March 9 • 2007.

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The Chronicle's first Culture Desk editor, Richard has reported on Austin's growing film production and appreciation scene for over a decade. A graduate of the universities of York, Stirling, and UT-Austin, a Rotten Tomatoes certified critic, and eight-time Best of Austin winner, he's currently at work on two books and a play.