Credit: Photo by Richard Whittaker

Is it really SXSW without hordes of interns, actors and CEOs of start-ups wearing silly costumes in the hope of getting some attention for their product?

This year’s first sighting? A pink gorilla, courtesy of online storage firms Jungle Disk.

Don’t worry, by the end of the festival, even two dinosaurs buying smoothies and a pack of rogue Napoleons on a cigarette break will scarcely stand out of the crowd.

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The Chronicle's first Culture Desk editor, Richard has reported on Austin's growing film production and appreciation scene for over a decade. A graduate of the universities of York, Stirling, and UT-Austin, a Rotten Tomatoes certified critic, and eight-time Best of Austin winner, he's currently at work on two books and a play.