Is it really SXSW without hordes of interns, actors and CEOs of start-ups wearing silly costumes in the hope of getting some attention for their product?
This year’s first sighting? A pink gorilla, courtesy of online storage firms Jungle Disk.
Don’t worry, by the end of the festival, even two dinosaurs buying smoothies and a pack of rogue Napoleons on a cigarette break will scarcely stand out of the crowd.
This article appears in March 13 • 2009.
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