According to a press release this afternoon, the 12,000-square-foot club will host “DJs and live performances, with elevated bottle service and exclusive VIP spaces in the largest dance club in central Austin.” Alongside a Seventies theme seen in social media promo, the club will also house a smaller cocktail lounge and patio called the Gold Room.
The gray building at 110 East Riverside, which previously displayed a mural teasing Rolling Stones dates in 2020, finds backing from prominent names in Austin entertainment. As initially reported by Austin Business Journal earlier this year, the building near the intersection of East Riverside and South Congress – which at one time housed a second iteration of the popular Sixth Street venue Steamboat – has now been leased by NoCo Hospitality, of Downtown bar Higher Ground.
The group is run by Charles Ferraro (co-owner of Hotel Vegas, Volstead Lounge, and LoLo) and Paolo Soriano (co-owner of Rainey’s Reina). The project also finds funding from Elevate Development Partners and C3 Presents, which will exclusively book the club under leadership of Bobby Clay. The talent booker previously told news site Axios the new venue will specialize in electronic music.
The press release doesn’t specify an opening date, but suggests the venue will be ready to preview this year. Alongside Superstition, ACL Fest-makers C3 Presents also recently announced a new two-day festival called Two Step Inn in Georgetown, Texas, following this year’s launch of FORMAT Festival in Arkansas.
This article appears in November 4 • 2022.