Milagro's co-founder, Danny Schneeweiss Credit: Photo by Wes Marshall

Milagro’s co-founder, Danny Schneeweiss Credit: Photo by Wes Marshall
Danny Schneeweiss is from Mexico City. He and his partner, Moy Guindi, started Milagro Tequila when they were young (23) and didn’t know any better. They have built it into one of the premier Tequila companies in Mexico.

There could be a lot of reasons for their success. Danny is a brilliant marketer. He also designs their eye-catching bottles. But what attracts me to a Tequila also turns out to grab Danny’s fancy. It’s got to smell like an agave. Here he is discussing the importance of the agave and why so many Tequila distillers avoid its charms.

Sadly, most American bars don’t grok the concept of Sangrita. If they serve it at all, it’s usually bottled garbage. In Mexico, restaurants and bars vie for their customer’s loyalty by preparing the perfect Sangrita. We asked Danny to explain why this is so important.

Finally, Danny made me a drink that horrified me at first. It shouldn’t work, but it is muy delicioso. Try it yourself.

This article appears in August 31 • 2012.

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Wes Marshall is the author of What's a Wine Lover To Do? (Artisan) and The Wine Roads of Texas (Maverick), as well as the Executive Producer of the PBS television series of the same name. Wes has written for The Austin Chronicle since 1999, covering wine, cocktails, food, and travel.