Funny juxtaposition in a recent GaySocialites.com post. They criticize US Weekly for having a slow news day, yet lead off with the same exact schlocky headline they are making fun of. And then proceed to validate the idea further by reporting the details of the story.

Back in a Media Studies class I used to teach, we’d call this technique “Having My Critical Cake, and Eating It, Too.” And sometimes we’d add, “And Then Purging.”

But the capper? The relative proximity of the last line:

“It’s great to be accepted, bad to be capitalized upon…”

right above the obviously gay targeted loveandpride(tm) ad for gay wedding rings!

(UPDATE: YMMV, it’s a revolving ad. But when we read the article that was the ad that showed up!)

This article appears in August 15 • 2008.

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