If you know me (which you most likely don’t), then you know I love my iPhone and I love baseball. Local company Bypass Lane has merged the two, and Round Rock Express fans are the beneficiaries. When the San Francisco Giants AAA Fresno Grizzlies visit the Dell (Wed.-Sat., Aug. 4-7, 7:05pm), attendees will be able to order concessions by accessing www.bypasslane.com on their smart phones (it’s not an app) without even leaving their seats. When their order is ready, they’ll receive a text message and pick up their goodies at the closest Bypass Lane. Express owner and CEO Reid Ryan says, “Bypass is a real game-changer that allows our fans to skip long lines and remain engaged in the game. … I envision this service being offered at every sports and entertainment venue in the coming years.” Vs. Fresno: Dell Diamond, 3400 E. Palm Valley Blvd., Round Rock. $6-30. www.roundrockexpress.com.

This article appears in July 30 • 2010.

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