Presented by Prime Video at this year’s South by Southwest, Superheroes & Superstars was an interactive experience promoting the streaming service’s subversive superhero series The Boys and the new reality show, Lizzo’s Watch Out for the Big Grrrls.
After entering through Lizzo’s tunnel of self-love, attendees got to do a hair toss and check their nails at the beauty station, and enjoy carnival activities like a carousel, popsicles, and photo booth. Food and drink was plentiful, with The Boys’s side offering meals from Vought-A-Burger and Lizzo’s team served the “Juice” cocktail. There was free merch too: Lizzo tote bags, bucket hats, and enamel pins. It was a chance, in the middle of SXSW, to decompress, fuel up, get pampered, and remember you’re 100% that bitch.
Don’t miss our interview with dancer Sydney Bell, “Getting Funky and Body Positive With Watch Out for the Big Grrrls,” March 25.
This article appears in March 25 • 2022.