Not from around here.

The current issue of The New Yorker has a superb article on the hard realities of marketing a big-budget studio film these days. It’s written by Tad Friend and you can find it here. Depressing but true, the piece profiles Tim Palen, Lionsgate’s “co-president of theatrical marketing,” and it’s the kind of info-crammed articulation of Tinseltown WTFery Friend does best. Good stuff to know, well-explicated, and thoroughly depressing for those of us who don’t like “cheese,” or at least not cheese that runs upwards of $20 million in marketing and ad costs alone. C’est la Brie.

This article appears in January 16 • 2009.

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