It was a thrill to catch the world premiere of The Promised Land: A Swamp Pop Journey, about Louisiana supergroup L’il Band o Gold at the Alamo last night. At the film’s conclusion the filmmaker and members of the band got up to answer questions. At one point the audience asked the subjects in attendance for a song:

Youtube video

“What key ya in man, whisKey?”

And yes, that’s LBoG founder C.C. Adcock against the backdrop. The film shows one more time: Tomorrow, Thursday, March 19, 3pm at the Austin Convention Center.

This article appears in March 13 • 2009.

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