Credit: Cover illustration by Jason Stout

Feeling overwhelmed by the sights and sounds of the 2011 South by Southwest Interactive Conference? We’re here to help.

First, take a moment to familiarize yourself with your own operating manual; topics range from obsolescence to the next big thing. Once the conference kicks off March 11, our support staff will be available to guide you through the Festival experience via ongoing reportage from the ground and 24/7 on Twitter and the Chronicle’s Picture in Picture blog (austinchronicle.com/pip).

Are you a joystick junkie? “This Week’s Waste of Time” columnist and Chron Gaming Editor James Renovitch (@renovitch) is your guy. How about a TV and new-media buff? Follow Belinda Acosta @ChronicleTVEye or on her Facebook “TV Eye” page. If free stuff sends your salivary glands into overdrive, then our resident swag hunter Richard Whittaker (@YorkshireTX) has a hot tip for you. For government and social-media issues, we’ve got Our Man in City Hall, Wells Dunbar (@CityHallHustle). And for the two or three of you still rockin’ a Nokia 3210, you’ll find a kindred Luddite spirit in Kimberley Jones (@ChronKimJones).

Happy Fest’ing. And remember, the Chronicle is standing by.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.