News Promo/ Chatter Weather Sports Ads
KVUE
(ch. 24; ABC) 		13:11 (42%) 1:45 (6%) 3:22 (11%) 3:04 (10%) 10:17 (32%)
KEYE
(ch. 42; CBS) 		12:32 (41%) 1:25 (5%) 3:25 (11%) 3:24 (11%) 9:43 (32%)
KXAN
(ch. 36; NBC) 		12:01 (42%) 1:14 (4%) 4:07 (14%) 3:26 (12%) 8:05 (28%)
KTBC (
“Fox-7”) 		12:08 (39%) 1:50 (6%) 4:55 (16%) 3:41 (12%) 8:50 (28%)

Note: Actual broadcast time varies from station to station, and may not be exactly 30 minutes.

BREAKDOWN OF NEWS TIME BY STATION

Crime/
Violence 		Government Other Fluff
KVUE
(ch. 24; ABC) 		3:34 (27%) 6:44 (51%) 2:39 (20%) 0:14 (2%)
KEYE
(ch. 42; CBS) 		3:10 (25%) 5:24 (43%) 3:19 (26%) 0:40 (5%)
KXAN
(ch. 36; NBC) 		2:14 (19%) 6:20 (53%) 3:13 (27%) 0:14 (2%)
KTBC
(“Fox-7”)		 4:19 (36%) 4:32 (37%) 2:45 (23%) 0:31 (4%)

This article appears in February 20 • 1998 and February 20 • 1998 (Cover).

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