The National Organization for the Reform of Marijuana Laws marks the toker holiday, 4/20 — a day of pot pride and prohibition protest — with a new chapter it is press to earn President Barack Obama‘s ear for a serious debate about legalization, launching a nationwide pro-pot ad campaign.

The group’s first ad — by a New Jersey college student, whose work was ranked best by online viewers — will air on several cable channels — including CNN, CNBC, MSNBC and Fox News Channel.

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This article appears in April 17 • 2009.

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