In case the $850 VIP ticket price was not in the budget this year, here’s the inside scoop on what the high rollers will be enjoying during ACL. First up, the sponsors, music-industry professionals, and artists’ representatives will have shaded comfortable seating, cooling misters, and some refreshing spa treatments. Central Market will provide catering daily in the main tent, where there also will be a beer and wine bar. The Tito’s Handmade Vodka tent will offer another bar, and the guys from Ranch 616 will be on hand with their signature Venison Chili Frito Pie every day. Each afternoon from 3-5:30pm, guests will be treated to a gourmet happy hour, where a dozen of Austin’s high-profile eateries – Taverna, the Driskill Grill, Maudie’s Tex-Mex, the Belmont, Lamberts, Starlite, Botticelli’s, the Woodland, Austin Java, La Traviata, Uncle Billy’s, and Teo’s – will take turns presenting delicious specialties created for this event.

This article appears in September 14 • 2007.

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