The Service Industry

Keep the Babies Warm. (Sauspop)

With its second album in less than a year and third overall, Austin’s premier proletarian pop sextet goes beyond the garden-variety indignations of the workaday spanking machine to explore working-class angst from a more philosophical angle. Which isn’t to say the Service Industry has lost its ability to channel the unique brand of irreverence found behind kitchen doors. Vocalist Mike McCoy renders “Liquid Meat (Into a Form)” as a poignant cautionary tale of tainted food and genocide before crying out, “Oh, bring back McRib!” at song’s end. “Smithville” is a retort on behalf of those left at the dock when the SS Smart Growth set sail, while “All in One” takes a poke at gadget heads who have to be first in line. Borrowing a riff from the Byrds, the elegiac “Filing Deadline” stoically chalks it all up to “common human greed.” Maybe so, but the Service Industry’s loyal opposition offers catchy commiseration that keeps the glass half full.

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Greg Beets was born in Lubbock on the day Richard Nixon was elected president. He has covered music for the Chronicle since 1992, writing about everyone from Roky Erickson to Yanni. Beets has also written for Billboard,Uncut, Blurt, Elmore, and Pop Culture Press. Before his digestive tract cried uncle, he co-published Hey! Hey! Buffet!, an award-winning fanzine about all-you-can-eat buffets.