SXSW Sprinkles: Big Guns
Here’s a brief field guide to boldface names who might be in front of you at the bar: Velvet Underground co-founder John Cale is expected to attend the Alejandro Escovedo tribute Saturday afternoon at Las Manitas… Presumably against doctor’s orders, Escovedo will do his traditional Sunday night wrap-up at the Continental Club… Look for ex-Columbia Records president Walter Yetnikoff hawking copies of his new book, Howling at the Moon, and sitting for a SXSW interview at the Convention Center Friday… Former Rolling Stones manager Andrew Loog Oldham gets the same SXSW interview treatment Saturday… Dallas Mavericks owner Mark Cuban participates in Thursday’s Policy, Legislation, & the Next Music Business panel round table… Spin scribes Chuck Klosterman, Andy Greenwald, and Marc Spitz read from and sign their new books Thursday at FactoryPeople… Other notable music writers to throw questions/epithets at are Alan Light, Dave Marsh, David Fricke, John Morthland, Joe Nick Patoski, and Texas Monthly Editor Evan Smith, all sitting for panels… Your band could be scoped by Matador head Gerard Cosloy, Nirvana signer Gary Gersh, or R.E.M. inker Jay Boberg… Ry Cooder will be in town, though no one seems to know why… Poster bonanza Flatstock gets under way with a pair of Thursday events at Ruta Maya International Headquarters, the Seen & Heard lecture and silent auction from 5-7pm and “Complimentary Headache” fine arts show from 7-10pm.
This article appears in March 19 • 2004.

