South by Southwest Music wristbands go on sale this morning, February 2, at 10am. All advance sales are through the local festival’s website.

Today’s tease tallies 2,000 wristbands at the price of $149, including tax, with SXSW promising that when those sell out another 2,000 will be put on sale for $175. “Sales are limited to Austin area residents.”

The rules: “Individuals may purchase one wristband for themselves and one for another person whose name must be provided at the time of purchase. Online purchase requires a credit card with a billing zip code in the Austin area.”

More wristbands go on sale during the conference, which this year runs Tuesday, March 13, through Sunday, March 18. For more information, see SXSW.

This article appears in January 27 • 2012.

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San Francisco native Raoul Hernandez crossed the border into Texas on July 2, 1992, and began writing about music for the Chronicle that fall, debuting with an album review of Keith Richards’ Main Offender. By virtue of local show previews – first “Recommendeds,” now calendar picks – his writing’s appeared in almost every issue since 1993.