South by Southwest unveiled its lineup this morning for the music festival’s largest annual series – the trio of free outdoor shows at Auditorium Shores. This year’s programming breaks down into pop, Americana/indie, and a Latin concert highlighting immigration support initiatives.
Opening night, Thu., March 19, taps electronic pop vocal duo Overcoats, “If the World Were Ending” singer JP Saxe, ATX electro soulman Max Frost, and German upbeat acoustic hitmakers Milky Chance.
Friday’s festivities drop an Americana-oriented lineup with Whitney Rose, Austin’s Band of Heathens, chill indie song-crafter Soccer Mommy, and country favorite Margo Price.
Like last year, SXSW links up with Voto Latino for a concert with a cause. Saturday’s showcase furthers a Santuary series that struck a chord in both New York City and Los Angeles by promoting political action that supports immigrants. Austin’s Superfónicos open, followed by Principe Q, and a project led by Selena widow Chris Perez.
The concert then pays tribute to the late Tejano queen with Carla Morrison, Victoria La Mala, Goyo (aka Gloria Martínez of Columbia hip-hop group ChocquibTown), Sofia Reyes, Nina Diaz of Girl in a Coma, Chris Perez, San Cha, and the Lehman High School Band, all backed by a house band led by Ozomatli’s Wil-Dog.
Here’s the schedule:
Thursday, Mar. 19
4pm: Gates open
5:35-6:15: Max Frost
6:35-7:15: Overcoats
7:35-8:15: JP Saxe
8:40-9:40: Milky Chance
Friday, Mar. 20
4pm: Gates open
5:45-6:15: Whitney Rose
6:35-7:15: Band of Heathens
7:35-8:15: Soccer Mommy
8:40-9:40: Margo Price
Saturday, Mar. 21
Selena For Sanctuary
5pm: Gates open
6-6:40: Superfónicos
7-7:15: Principe Q
7:30-7:50: Chris Perez Project
8:10-9:40: Carla Morrison, Victoria La Mala, Goyo (ChocquibTown), Sofia Reyes, Nina Diaz, Chris Perez, San Cha, Lehman High School Band, and a house band under the musical direction of Wil-Dog (Ozomatli)
This article appears in February 21 • 2020.