Pitchfork Day Party
Emo’s, Friday, March 16
Welcome to the battle of hype vs. hope. As the reigning queen of band-breaking, Pitchfork blasts into SXSW with a lineup strung with lights. Instrumental Montreal post-rock outfit Do Make Say Think opened up the ring with a set of metal riffs conjoined with trumpet blasts and waves of calming inertia. The Pipettes: all hype. Like the Spice Girls doing a Fifties revue, Brighton, UK’s manufactured girl group is a cutesy cocktail of sugary, loosely choreographed polka dots. Marnie Stern equals guitar karaoke via iPod, bless her heart. Like a Sunday morning daydream, Baltimore duo Beach House shone with heartbreaking songs that rolled in with the tide. Toting a full band, RJD2 opted for funk over electronics, and Portland, Ore.’s Menomena was hypnotizing but better on album. Girl Talk might be king of the mash-up, but Gregg Gillis put on the best show of the day, and Swedish bad boys with good hearts, Peter, Bjorn & John, set the sun on power pop with punk overtones, like Oasis without the drugs.
This article appears in March 16 • 2007.

