by Genesis Today
www.genesistoday.com
The American bottled beverage market has been subtly shifting, over the last 20 years, away from chemically flavored carbonated sodas to healthier options such as water, fruit juice blends, and bottled teas. Pushing this trend to its logical conclusion, Dripping Springs-based Genesis Today has come out with a line of bottled drinks that are unusually healthy and nourishing. This new beverage is called Boost and comes in four different formulations, each containing a powerful shot of one of four “superfruits”: acaí, noni, goji berry, and mangosteen.
Superfruits are naturally occurring fruits, often tropical, that contain very high levels of antioxidants, sometimes up to 20 times the amounts found in ordinary fruits. In addition to having such awesome free-radical fighting punch, superfruits have very high levels of vitamins, minerals, and polyphenols.
In each ready-to-drink Boost, 10,000-24,000 milligrams of superfruit puree is blended with other natural fruit juices such as pear and cherry to make the beverage as delicious as it is beneficial. Boost is the only superfruit drink to contain 100% of the daily recommended vitamin C, as well as 72 plant-based trace minerals. Each blend is named for its superfruit’s unique characteristics:
Beauty: Acaí juice is high in essential fatty acids and protein and is known to support healthy hair, skin, and nails. It has also demonstrated anti-aging properties in clinical studies.
Inner: Noni juice greatly benefits liver and digestive health and is high in vitamin B3, folic acid, magnesium, potassium, and zinc. Although I find all the flavors delicious, Inner is my personal favorite and, judging from how fast it disappears from my fridge, everyone else’s too.
Happy: Goji berries have been all the rage lately and are reputed to elevate mood, energy, and libido. Goji berries have high levels of vitamins A, B, C, and E and have shown evidence of supporting healthy blood pressure and cholesterol levels.
Youth: Mangosteen supports cellular regeneration and has proven to prevent premature cellular aging. It also supports immune function and connective tissue health and is known to combat inflammation and infection.
Boost can be found exclusively at Central Market and H-E-B.
This article appears in June 5 • 2009.
