They’ll be featured speakers at Edible Austin‘s Eat, Drink Local Week kickoff event at the Paramount Theatre on Sunday, Nov. 29 at 6pm. After a VIP reception featuring local food and drinks, Kilmer-Purcell and Ridge will share stories about how they turned a rural goat farm and a 200-year-old mansion into a successful lifestyle brand that includes a reality TV series, cookbooks, a mercantile store, and a full line of artisan food products, as well as custom furniture designs.
Aspiring local food artisans would be particularly interested to discover how the boys used social media to promote their Mortgage Lifter pasta sauce into a sales phenomenon that paved the way for a full line of artisan food items that recently debuted at Target stores across the country. Both general admission ($30) and VIP ($100) tickets are still available online. Sunday, Nov. 29, 6pm.
This article appears in November 20 • 2015.