Austin Beerworks Will Release 17 Unique Cans to Celebrate Austin FC
They’ve partnered with the largest soccer supporters group in town
By Jessi Cape,
2:00PM, Fri. May 28, 2021
Craft beer and soccer go hand in hand, and a new hyperlocal collaboration is set to make the inaugural Austin FC season even more exciting, with the first home game kickoff at brand new Q2 Stadium on June 19.
Known for their ubiquitous Pearl Snap and Fire Eagle brews, Austin Beerworks is an owner-operated brewery and rallying fans is one of their specialties. They’ve just announced a partnership with Austin Anthem – the original and largest soccer supporters group in Austin – to release 17 uniquely-designed cans commemorating each home match of Austin FC’s inaugural MLS season.
From the press release: “We didn’t realize what a huge deal having an MLS team was going to be for Austin,” says Austin Beerworks co-founder Michael Graham. “When we first met with Austin Anthem about doing something special for this first season, their passion and excitement for finally having a home team to support was super infectious and we went a little overboard.”
The collectible special edition can for each of the team’s 17 home matches of the 2021 season has been designed by Austin Beerworks’ branding partner Helms Workshop. “As soccer fans ourselves, we were excited to be part of something so monumental for Austin,” said Helms Workshop designers Greg Thomas and Zach Wieland. “We were inspired by vintage sports program covers and loved the idea of bringing the mascots to life. We created Austin Beerworks’ own version of the Austin Anthem grackle along with each opposing team’s mascot to create an original, collectible set of cans commemorating this historic season.”
Each can design will be limited to only 500, and will feature one of Austin Beerworks’ year-round or seasonal beers. They will be released the week of the corresponding game, exclusively from Austin Beerworks’ taproom located less than a mile from Q2 Stadium in north Austin.
“We’re proud to partner with Austin Beerworks on this special project that will add even more joy to every home match in 2021,” says Austin Anthem founder and president Josh Babetski. “One of the core values of Austin Anthem is to promote local businesses, so we appreciate being able to show our love for Austin FC while highlighting one of our city’s most well-known craft breweries.”
More info at www.AustinBeerworks.com.
Sign up for the Chronicle Cooking newsletter
If you want to submit a recipe, send it to email@example.com