Chief Cleopatra's band performs at The Austin Chronicle's Hair of the Three-Legged Dog party in 2022 Credit: Jana Birchum

$6 million is on the table for musicians, independent promoters, and live music venues this summer through ACME’s 2027 Live Music Fund. $5,000 and $20,000 grants are available to artists and promoters, with the higher amount requiring an additional application section – Music Industry Accomplishments – and a higher overall score. Say what you will (and should) about the cycles of revision this grant has gone through – giving money directly to artists through a city program is still a unique approach that honors Austin’s independent, musical legacy. 

The paradox here is that musicians are not typically experienced grant applicants. Applying can be tedious and complicated, requiring documentation and institutional knowledge that may benefit musicians with labels or other backing over less-supported voices. If you’re an artist staring down the Submittable with a critical or confused eye, we’ve compiled answers to questions we’ve encountered since grants were last announced in March.

Do LMF Grants Favor Some Genres Over Others? What About “Clean” Artists?

Genre is not recorded anywhere in the application. If an artist chooses to include genre in their narrative self-description, it is not taken into account in the scoring rubric. 

In fact, scorers don’t listen to the music as they’re reviewing grant applications. If that shocks you, remember objectivity is the name of the game here. Awarding these grants is not about the reviewer liking or deeming the music good, but about using other metrics to measure community engagement.

Points are not awarded or detracted for explicit, provocative, or political speech in a band’s name, song titles, or lyrics. 

“Literally nothing in the rubric has anything to do with that,” says ACME acting Division Manager Laura Odegaard. “If you said – I don’t know – Watson Sucks was your band name,” she hypothesizes, playing on Mayor Kirk Watson’s last name, “we would never be like, ‘Oh, well, we’re not going to fund them because they’re critiquing the mayor.’”

Why Did the LMF Ask Me Questions About My Identity?

The beginning of this grant application asks for optional demographic information. The introduction states that your responses, should you choose to give them, are confidential, never shown to application reviewers, and “will not influence the outcome of any city of Austin application for assistance.” 

Why ask these questions at all, then? One of the founding ideas of the LMF was that not all musicians have the same access to resources. Variations of the application have tried to address socioeconomic disparity through questions about access to financial institutions. “A lot of those questions made it unfair,” says singer Taméca Jones, who believes she “missed out” on points in 2024 for having health insurance and a bank account. Jones did receive a grant last cycle, thanks, she says, to changes in the application and additional support. Others echoed her sentiments and all scoring questions related to socioeconomic background – and diverse identities – have been removed. 

Still, ACME is interested in who accesses these grants. After awards have been designated, staff present awardee information generated by that optional section to the city of Austin’s Music and Arts commissions. Last cycle, those demographics broadly mirrored citywide statistics reported in 2024 in terms of race and ethnic identity. Proportionally, however, more Black and African American Austinites and fewer Hispanic or Latino and Asian/Asian American Austinites received the award than if the breakdown precisely mirrored the city’s makeup. The variation isn’t great enough to draw conclusions, but concerns about immigration enforcement may have impacted ethnic self-reporting. ACME also used this optional data collection to report that 35% of musicians who received the LMF last cycle identified as LGBTQIA+, and 8% as part of the disability community. 

I Haven’t Been Able to Pay Artists the City of Austin Pay Rate – Does That Make Me Ineligible?

No. Applicants receive points based on how often they’ve been able to pay the city of Austin pay rate, which is $200 per musician for groups of up to six people; $150 per musician for groups between seven and 10 people; and $1500 total for groups of 10 or more. If you report that you have never paid musicians this rate, a score of zero will be assigned – but that alone will not keep you from scoring high enough to receive the grant. 

I’m Not Sure if My Shows Have Been ADA Accessible – Does That Make Me Ineligible?

No. As with the question above, scoring a zero here does not dash your chances of receiving the grant.

If you’ve applied before, you might notice that the language shifted slightly this time around. The new question reads: “Have you intentionally done anything in the past to help people with disabilities take part in your events?” 

Venues are responsible for adhering to ADA law. Check in with local stages and find out how audience members can request accommodations and share that information to help disabled fans feel welcome. Another intentional step artists can take is adding alt-text, or short image descriptions, to social media posts to make flyers’ show information digitally accessible for text-to-audio screen readers. 

What Other Grants Am I Eligible For?

This same application can be used to apply for Elevate and Nexus grants. Nexus supports public-facing projects through $5,000 and $10,000 awards. Elevate grants, which require an additional panel review, offer a $15,000 grant to individual artists with annual expenses under $30,000 and a $30,000 grant for artists with annual expenses that exceed that amount. Both programs emphasize cultural event production, but funds can be used in several ways. 

Musicians who were awarded the $20,000 LMF grant are not eligible for the following cycle, but $5,000 grant recipients may apply for either level again.

Where Do I Send Questions or Feedback About the Application Process?

Start with the scoring rubric and required documents list on ACME’s website. Create Austin’s Resources Page is a great place to look for templates and other guidance. For specific questions, you can attend a funding workshop, virtual office hours, email applicationhelp@thelongcenter.org, or call the help line at 512/457-5161. You can also schedule a one-on-one appointment with staff.

Shortly after the application window closes, ACME sends out a feedback survey. Jot down notes as you move through the application, and check your email so you can send your thoughts directly to ACME staff. 

If you’re not chosen for an award, schedule a meeting with an ACME staff member to review your filing. I sat in on one such meeting with members of Subpar Snatch and gleaned these tips: Title your uploads; overexplain what your evidence shows; and save receipts and email exchanges that show transactions with promoters, visual artists, and any other relevant local collaborators.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Caroline is the Music and Culture staff writer and reporter, covering, well, music, books, and visual art for the Chronicle. She came to Austin by way of Portland, Oregon, drawn by the music scene and the warm weather.