Heh heh. So what happens if I leave 'em all the way down??

Phew. It wasn’t just me. I like to think I am a fairly observant dandy, but when I saw the new Levi’s ad on Logo, I thought there was something screwy. The same commercial, starring the same actor, has also been airing on non-gay TV, but with a twist.

And no, it’s not just that the objects of affection are phone booth-using luddites – a very sexy touch if you ask me.

Onto the commercial. Let’s see if you can figure it out. (Duh.)

Heh heh. So what happens if I leave ’em all the way down??


THIS ONE AIRS ON BROADCAST TV

Youtube video

THIS ONE AIRS ON LOGO, GAY CABLE TV
Youtube video

Here’s an Ad Age article that tells all about it.

This article appears in September 14 • 2007.

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