Today (Friday, April 23), Keds – yes, the classic and, we daresay, beloved sneaker company – is taking over floral shops all over Austin and providing a limited quantity of free flower bouquets to we who live here.
Not just any bouquet, though: It’s a “boot-quet”! The flowers will come in a creative vase: Keds’ newest collaboration with Rifle Paper, a collection featuring the Strawberry Fields Rubber Chelsea Rainboot that’s perfect for rainy days and afternoons in the garden: They’re waterproof – with a durable no-slip grip on the bottom, a soft lining on the inside, and tough rubber on the outside.
The florists participating in this lovely giveaway are. The Enchanted Florist; La Fleur Flower Market; Freytag’s Florist; Petals, Ink; Park Crest Floral; The Flower Bucket; and Malina’s Flowers.
Note: In addition to this free “bootquet,” you’ll get a unique promo code to purchase the boot online. Keds is hoping that, once you see and feel the boot that your flowers come in, you’ll want to purchase a pair in your own size. Or maybe for your mother. Or even your very fashion-forward father. That seems to be the corporate reasoning, anyway. And, you know what? We’ve seen these gorgeous boots. And we’ve felt how well-made they are. And it’s been hella raining around these parts lately, hasn’t it?
We reckon Keds knows exactly what they’re doing, because these garden-ready Chelseas are the perfect Mother’s Day gifts – in advance, with this free “bootquet,” and then closer to Mother’s Day with the rainboots themselves.
And we know what we’re doing, too: Giving you this heads-up even before we post our handy Mother’s Day Dining & Gift Guide. And we’ll have that for you next week, you mom-loving citizen, you. 🙂
This article appears in April 23 • 2021.