Would you give the shirt off your back to find the best gift? Well, that may not be necessary. Check out New Brohemia.
NEW BROHEMIA Sure, you’re already on to New Bohemia. You should be. It’s been serving Austin’s post-dumpster-diving and thrift-scroungin’ yet not quite yet ready for the Domain crowd with discerning and stylish vintage wear/goods for the better part of a generation, first up in the Hyde Park area and for the past decade and currently on SoCo, or “South Congress,” as the locals like to call it. But do you know about its Bro, ham? It’s brotherly, loverly compadre that specializes in everything hunky… and dory, but especially hunkybrewster and dudely? It’s easy one-stop shopping for the person in your life with a proclivity towards natty men’s wear, especially if your particular proclivity is of the budget-minded. The bounty of deadstock and gently vogued men’s wear includes sweetly arrayed configurations of snap shirts in all colors, sizes, and eras; a rainbow of casual (short-sleeved) and formal (long-sleeved) guayaberas; the curiously beloved “leather-sweater” (about 20% leather in the form of patches and the rest knit); boyfriend (or girlfriend, if you are the proud owner of a big beefy dyke) jewelry; and if that’s not enough to blow your mind and your entire holiday shortfall, there is an adjacent discount/clearance area in the back. A sort of “Last Call” if you will, for the cheap and manly set. Shop on, bromeisterpants.
2209 S. First, 804-0988, www.newboaustin.com
This article appears in December 11 • 2009.