The sneaker brand that brought you “Winged Attitude” and “Tongue Attitude” from Jeremy Scott, as well as the race car-inspired Porsche SP1 shoe, is dipping back into American consumer-nostalgia, this time with a full range of “Star Wars” gear.

The collection is divided into three Star Wars themes: Characters Pack, Vehicles Pack, and Direct Pack. We are especially fond of the Darth Vader Superstar Track Top.

Here is the new, ironically-named adidas Originals spot, “The Street Where Originality Lives”, which, except for abbreviated appearances by Snoop Dogg and Ciara, looks like just another Smirnoff vodka spot to us. Redeeming value: Look for bouncing winged shoes toward the end:

Youtube video

This article appears in March 19 • 2010.

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