When we spotted OPI‘s burnt orange nail polish, we realized that the marketing of Bevo mania was not just a local endeavor, nor small change. Well, leave it to adidas Originals to be right on time with Back to Campus 80’s in burnt orange.

Retailing for $80, adidas sneaks in the scorched hue are exclusive to Nice Kicks on the Drag (2815 Guadalupe, 320-8100) (read about Matt Halfhill‘s ongoing sneaker seminar here). Be sure to stop by the adidas/Nice Kicks shoe release party at Nice Kicks on September 2nd between 6-9pm and get ready to hook ’em in proper style.

This article appears in August 26 • 2011.

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