If you thought Cheerios were for kids, you’d better wake up. Cerealizing
America: The Unsweetened Story of American Breakfast Cereal milks the 100th
anniversary of the “invention” of the cereal flake for all it’s worth. Authored
by Scott Bruce and Bill (Stevie Ray Vaughan: Caught in the Crossfire and
Border Radio) Crawford, Cerealizing America cracks the
sugar-coated history, detailing the growth of the breakfast industry from its
inception as a health product to mass-marketing. Revealing, informative, and
often hilarious, Cerealizing America may be the only book to read
over morning coffee.

— Margaret Moser

This article appears in December 1 • 1995 and December 1 • 1995 (Cover).

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