The famous Longhorn Ballroom sign in southeast Dallas has welcomed music fans and entertainers for over 75 years. Credit: Gerald E. McLeod

The Longhorn Ballroom in Dallas has a colorful history and a bright future.

The music venue opened in 1950 as a home base for the Western swing legend Bob Wills and the Texas Playboys. Originally called Bob Wills’ Ranch House, the music complex on an island in the Trinity River included a restaurant and a hotel for visiting musicians. 

During the 1950s, Jack Ruby, the assassin of Lee Harvey Oswald, the accused assassin of President John F. Kennedy, was the club manager. 

Because the ballroom technically was outside of the Dallas city limits, Ruby could avoid Jim Crow racial laws, according to Thomas Csorba, a current manager at the Longhorn. In 1954, Ruby brought Nat King Cole to perform before a mixed-race audience. 

Originally called Bob Wills’ Ranch House, the Longhorn Ballroom opened in 1950 as a showcase for Wills and his Texas Playboys. The outside of the building is painted with fake windows and murals honoring the King of Western Swing and Dewey Groom a long-time manager and entertainer at the ballroom. Credit: Gerald E. McLeod

Although the Longhorn has hosted acts in a variety of musical genres, it was primarily a country venue. Nearly every top country artist from Patsy Cline to George Strait played there, plus Selena, B.B. King, Al Green, and others.

In 1978, the Sex Pistols appeared onstage. At one point a woman bloodied Sid Vicious with a headbutt known as “a Texas kiss.”

Over the years the ballroom has seen many ups and downs. In 2023, it reopened under Edwin Cabaniss, who also restored the Kessler Theater in Oak Cliff and the Heights Theater in Houston.

The 75-foot main stage at the Longhorn Ballroom has seen a constellation of stars walk across its boards from Loretta Lynn to James Brown. The reinvigorated music hall boasts three stages: the main stage, the smaller Guthrie Stage, and a large outdoor amphitheater. Credit: Gerald E. McLeod

Cabaniss has big plans for the Longhorn Ballroom. The ballroom has room for 2,200 standing music fans, plus historic displays in cases around the venue. The former motel has become a mixed-use business complex. They are looking for a new restaurant for the building by the historic sign with a giant longhorn. A parking lot has been turned into an outdoor amphitheatre. 

The Longhorn Ballroom and Backyard Amphitheater is at 216 Corinth St. in the southeast shadow of downtown Dallas. The Sex Pistols return on Sept. 11 with Frank Carter fronting the band. 


1,821st in a series. Everywhere is a day trip from somewhere. Follow “Day Trips & Beyond,” a travel blog, at austinchronicle.com/day-trips.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Gerald E. McLeod joined the Chronicle staff in November 1980 as a graphic designer. In April 1991 he began writing the “Day Trips” column. Besides the weekly travel column, he contributed “101 Swimming Holes,” “Guide to Central Texas Barbecue,” and “Guide to the Texas Hill Country.” His first 200 columns have been published in Day Trips Vol. I and Day Trips Vol. II.