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Qmmunity: Fear, but Make It Queer
Abbott revives attack on trans kids, Netflix brings queer Fear Street party to Austin, and more news
"...I learned that Cheer Up Charlies' Maggie Lea and Tamara Hoover have plans to open up coffee-shop-by-day Rio Rita..."

July 9, 2021 Column by Beth Sullivan

Faster Than Sound: Spoon Returns On Full Blast
Reigning local rockers' surprise show at Mohawk and more music news
"...Rio Rita, now owned by Cheer Up Charlies team Tamara Hoover and Maggie Lea, detailed plans to reopen the..."

July 9, 2021 Music Column by Rachel Rascoe

Qmmunity: It's Gonna Be Gay
Poo Poo Platter’s mommy complex, Cheer Ups reopening, and more queer May happenings
"...Cheer Up Charlies Rebirth Day Weekend: Maggie Lea and Tamara Hoover's much-loved queer haven is reopening for the first..."

May 7, 2021 Column by Beth Sullivan

Faster Than Sound: City Funding for Music Venues Still MIA
Live Music Capital flagships await aid as costs pile up.
"...like our leadership has given up on us," says Tamara Hoover, co-owner of Cheer Up Charlies. "The music industry..."

Aug. 7, 2020 Music Column by Rachel Rascoe

Faster Than Sound: Islands in the (Live)stream
Crossing over from 3D to the pixelated world of livestreams
"...Owners Maggie Lea and Tamara Hoover cheered along too, and later shared that the..."

May 1, 2020 Music Column by Rachel Rascoe

SXSW Cancellation “Devastating” for Grassroots Austin Music Businesses
Coronavirus shutdown impacts all levels of Austin music
"...Lea's partner, Tamara Hoover, confirmed by text that the Red River venue..."

March 13, 2020 Music Feature by Kevin Curtin

Faster Than Sound: Austin Industry Bands Together for March Music Week
Why Austin venues and musicians need you to turn out the next 10 days, and where to do it
"...at stake. Cheer Up Charlies co-owners Maggie Lea and Tamara Hoover rely on SXSW earnings to help cover venue..."

March 13, 2020 Music Column by Rachel Rascoe

SXSW Cancellation “Devastating” for Austin’s Grassroots Music Businesses
Coronavirus shutdown impacts all levels of Austin music
"...Lea’s partner Tamara Hoover confirmed by text that the Red River venue..."

March 6, 2020 Music Post by Kevin Curtin

Qmmunity: The Queer Stories That Made 2019
Looking back, enjoying gelato, and the return of Middle School Dance Party
"...Rio Rita: Closing out the year on a highlight, Tamara Hoover and Maggie Lea announced their lease takeover of..."

Dec. 20, 2019 Column by Sarah Marloff

Cheer Up Charlies Owners Take Over Rio Rita
Tamara Hoover and Maggie Lea plan to re-open the East Austin bar by 2020
"...Tamara Hoover and Maggie Lea, owners of Red River club..."

Nov. 21, 2019 Food Post by Rachel Rascoe

Men's Clothing
Stag
"..."Great selections." – Tamara Hoover..."

Nov. 8, 2019 Best of Austin Feature

Faster Than Sound: Cheer Up Charlies Principal Maggie Lea Takes on Breast Cancer
Cheer Up Charlies co-owner reflects on business and mental health evolution following diagnosis. Meanwhile, the Convention Center expansion gets approval by Music Commission, and Project ATX6 announces a new lineup.
"...In 2010, Tamara Hoover expanded her vegan food truck to a newly..."

Sept. 13, 2019 Music Column by Rachel Rascoe

Qmmunity: A Well-Deserved Celebration for Cheer Up Charlies
And so many hot events, we can't reco them all!
"...It hasn't. Cheer Ups – largely thanks to owners Tamara Hoover and Maggie Lea and the bar staff –..."

April 19, 2019 Column by Sarah Marloff

Faster Than Sound: Cheer Up Charlies Booker Trish Connelly’s Thoughtful Curation
Community outpours support for booker’s multiple sclerosis treatment, city opens first for-profit venue assistance program, and Las Cruxes’ storefront shutters
"...offer of consistent work from Cheer Up Charlies owners Tamara Hoover and Maggie Lea made it stick...."

March 29, 2019 Music Column by Rachel Rascoe

Nightlife Wild Card
Lesbian Wedding at Sahara Lounge
"...for the win! Love everything about this shindig.” – Tamara Hoover..."

Nov. 2, 2018 Best of Austin Feature

Somos Semillas Presents RAICES With $6,000 To Reunite Families
The fundraiser strengthened community bonds and inspired attendees
"...door. For an extra boost, Cheer Ups, owned by Tamara Hoover and Maggie Lea, matched $1,000 of donations. Tunchez..."

July 17, 2018 Qmmunity Post by Sarah Marloff

Best Furniture/Accessories
Room Service Vintage
"...“Old Austin at its best.” – Tamara Hoover..."

Nov. 3, 2017 Best of Austin Feature

Best Film Festival/Series
SXSW
"...as Sundance, and Janet Pierson knows what’s up!” – Tamara Hoover..."

Nov. 3, 2017 Best of Austin Feature

Gay Place
Finding your "family" over the holidays
"...friendship under our little fort," says Cheer Ups owner Tamara Hoover. Happy holidays, bbs. GAYDAR..."

Dec. 23, 2016 Column by Sarah Marloff

LGBTQ Bars Reclaim Their Place as Community Hubs
After Orlando, queer space is more important than ever
"...Luckily, Cheer Up owners Tamara Hoover and Maggie Lea found a new home on..."

Aug. 26, 2016 Food Feature by Sarah Marloff

Gay Place
Pride Week has arrived!
"...us, and my fabulous friends for pitching in. As Tamara Hoover, co-owner of Cheer Up Charlies, put it: "Nothing..."

Aug. 26, 2016 Column by Sarah Marloff

Cinema East Films Series Returns at a New Venue
Maggie Lea brings the summer program back for its seventh year
"...Lea's partner – in life and business – is Tamara Hoover. The couple also own Cheer Up Charlies together...."

Aug. 5, 2016 Screens Feature by Sarah Marloff

The Gay Place Guide to a Kweer SX
LGBTQIA SXSW and why queering SXSW is a big f-ing deal
"...extraordinary Q-tastic lineup. Because, as Cheer Up Charlies’ owner Tamara Hoover, breaks it down: “It's glaringly obvious that the..."

March 9, 2016 Qmmunity Post by Sarah Marloff

Super Tuesday in Travis County
Live coverage of the primary election
"...9:58pm: Tamara Needles is posting strong numbers in her bid to..."

March 2, 2016 News Post by the News Staff

Playback: Holy Mountain Closing Oct. 1
Holy Mountain falls prey to skyrocketing rents Downtown
"...Cheer Up Charlies owner Tamara Hoover, who's currently watching her patio become a construction..."

June 26, 2015 Music Column by Kevin Curtin

Cheer Ups Cheerless Over Development
Construction of parking garage threatens rock wall
"...On Monday morning, Cheer Up Charlie’s owner Tamara Hoover watched as a landscaper dug up plants on..."

June 24, 2015 News Post by Kevin Curtin

Cheer Up Charlie's Soft Opening
Your AggreGAYtor strikes a pose beneath the pink ’chute
"...hub for Austin’s queer and creative community. When proprietor Tamara Hoover then moved across the yard and took over..."

Feb. 19, 2014 Qmmunity Post by David Estlund

The End of an Era
Charlie has left the building
"...After an epic three-day going-away party, Maggie Lea, Tamara Hoover, and company have spent this week tearing down..."

Jan. 17, 2014 Qmmunity Post by Claire Gordon

Playback: Brian Beattie's Wizard of Oz
A peak inside indie Austin's new illustrated CD musical
"...weird and stressful, but it worked out," sighs owner Tamara Hoover, who confirmed that she's signed a five-year lease..."

Jan. 10, 2014 Music Column by Kevin Curtin

Cheer Up Charlie's New Red River Digs
East Sixth fixture moves into storied space with warm gay memories
"...Monday afternoon. "We’ve been aggressively pursing that space," said Tamara Hoover, owner/operator of Cheer Up Charlie's. "We were the..."

Dec. 30, 2013 Qmmunity Post by Kate X Messer

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