South by So Real 2010

Checking in with SXSW's hip-hop head

"...by So Real, where Bump & Hustle raps with Matt Sonzala, whose AustinSurreal now comes in blog and Internet..."

March 15, 2010 Music Post by Thomas Fawcett

In Which We Smoked Marfa Lights

A trip, guns blazing, out West

"...When good buddy Matt Sonzala asked if I wanted to drive a Mini..."

April 14, 2011 Music Post by Audra Schroeder

Hip-Hop on the Verge

Austin finally cemented a scene, but who will break out nationally?

"...something to look up to. South by Southwest hired Matt Sonzala, brought in to book European acts. In 2004,..."

Jan. 16, 2015 Music Feature by Chase Hoffberger

South by So Real

Hustling SXSW hip-hop with Matt Sonzala.

"...Journalist, blogger, promoter, radio host, and all-around hustler Matt Sonzala was reppin' the Houston hip-hop scene way before..."

Feb. 12, 2008 Music Post by Thomas Fawcett

MC Sertified Arrives at a Crossroads

South Austin rapper doesn’t want to leave his hometown, but he may have to

"...ATX hip-hop infrastructuralist Matt Sonzala joins the chorus...."

June 9, 2017 Music Feature by Kahron Spearman

South by So Real 09

Rapping with Matt Sonzala about SXSW hip-hop

"...rap with South by Southwest booker and hustler extraordinaire Matt Sonzala about all things hip-hop. If an MC is..."

March 10, 2009 SXSW Post by Thomas Fawcett

Austin Hip-Hop Pioneer Tee Double Perseveres

Holding the vision through institutional racism, isolation, and a double transplant

"...generation that saw his potential but once told him, matter-of-factly, he wasn't good enough. He needed to do more,..."

Feb. 12, 2021 Music Feature by Kahron Spearman

Spotlight: DJ Rapid Ric

The king of the Lone Star mixtape

"...can't be tracked by Soundscan," Ric says. "Last month Matt Sonzala of HoustonSoReal hooked up a show for Devin..."

March 17, 2006 Music Feature by Robert Gabriel

Playback – JMBLYA 2017: Trapper’s Delight

JMBLYA garners the third largest concert audience in Austin's 2017

"...Texas rappers from different cities, veteran hip-hop scene builder Matt Sonzala stacks an incredible lineup of Lone Star talent..."

May 12, 2017 Music Column by Kevin Curtin

Playback

Stop complaining there's no hip-hop scene here because now it has its own festival

"...so impressed with what they came up with," says Matt Sonzala, an integral supporter of Austin hip-hop who first..."

Sept. 26, 2014 Music Column by Kevin Curtin

The Player's Ball

Big Boi, Bun B, Dead Prez, and more

"...at a wolf dinner, but damn if SXSW booker Matt Sonzala didn't drop a bomb with the news of..."

Feb. 19, 2009 SXSW Post by Chase Hoffberger

Off the Record

Pinetop Perkins leads local Grammy nominations; The Heartless Bastards' Erika Wennerstrom relocates to Austin; the Invincible Czars re-envision Tchaikovsky's The Nutcracker Suite

"...up from last year's 1,880. In other SXSW news, Matt Sonzala, the hip-hop impresario responsible for the influential blog..."

Dec. 14, 2007 Music Column by Austin Powell

Diamonds in the South

SXSW panels

"...As moderator Matt Sonzala of Damage Control Radio quipped that 1986 marked..."

March 24, 2006 Music Review by Robert Gabriel

Off the Record

Throwing the first stone for the Chronicle Music Poll

"...MISCELLANEOUS INSTRUMENT: Matt Hubbard, anything he touches..."

Jan. 7, 2011 Music Column by Austin Powell

Off the Record

Unveiling the Austin Music Awards lineup and greeting England's newest hitmakers

"...of Mika Miko and the exit of longtime timekeeper Matt Hammer. Some songs were barely a week old at..."

Feb. 19, 2010 Music Column by Austin Powell

Roadkill

"...time I took 'shrooms I made some 'shroom tea." Matt: "The tea is nice, the tea hits you faster..."..."

Jan. 26, 1996 Music Feature

BossBabesATX Founder Unleashes Singular Voice on New EP

Jane Claire and Butcher Bear collab on Sour Grapefruit EP

"...a record halfway through the process, veteran music booker Matt Sonzala linked her up with Ben “Butcher Bear” Webster,..."

Feb. 20, 2019 Music Post by Kevin Curtin

R.I.P. MC Overlord

Groundbreaking local rapper seeded ATX hip-hop like no other

"...“As a matter of fact, Mercedes Robinson's son has all but single-handedly..."

Sept. 13, 2018 Music Post by Kevin Curtin

Playback: SXSW Again Pivots on Rap

Hip-hop sustains the Festival's star power

"...which began in the Nineties as onetime conference liaison Matt Sonzala documented in a piece for Medium last week,..."

March 16, 2018 Music Column by Kevin Curtin

Playback: Mineral Reunites

Emo pioneers Mineral return

"...up-to-date Texas talent organized by former SXSW hip-hop booker Matt Sonzala, which includes Houston's Doughbeezy, Dallas duo A.Dd+, San..."

Aug. 29, 2014 Music Column by Kevin Curtin

Playback: Zorch Paaarties

Zorch for hire, Ancient VVisdom on loan to Satan, and Charlie Faye updates her relationship status

"...artists to a wider audience, says local music vet Matt Sonzala, who's working as the program's consultant. He hopes..."

July 26, 2013 Music Column by Kevin Curtin

Off the Record

OTR goes country with Mike & the Moonpies and Fire Relief: The Concert for Central Texas

"...spot on the website's annual Barnstormer tour. "It doesn't matter where we play," says Harmeier. "We're a good dance..."

Oct. 21, 2011 Music Column by Austin Powell

Off the Record

The fast and the furious: the sentencing of J Kapone, Steve Wertheimer's Hot Rod Revolution, and 'How to Tour in a Band or Whatever'

"...trying to do bigger things," relates South by Southwest's Matt Sonzala, who booked Kapone for the last five editions..."

Nov. 19, 2010 Music Column by Austin Powell

Wednesday Rewind

Quiet Company gets Rock-afired, plus Darden Smith and Kydd Jones

"...[video-2] Kydd, “Jungle” Thanks to South by Southwest booker Matt Sonzala for tipping his hat to this new video..."

Nov. 3, 2010 Music Post by Austin Powell

Off the Record

The estate of Don Walser and Southbound's Lowkey both get their respective days in court

"...based primarily on the eyewitness testimony of local promoter Matt Sonzala, who declined to comment for this story. While..."

June 4, 2010 Music Column by Austin Powell

Sound of the City

Black Milk's Detroit "oomph"

"...Check Yo' Self: Local promoter Matt Sonzala, whose birthday you’ll be celebrating on Friday, touts..."

Jan. 13, 2010 Music Post by Chase Hoffberger

This Time Just the Girls

The ladies of Austin hip-hop hold court

"...Ladies Night at the Scoot Inn, co-organized with AustinSurreal's Matt Sonzala and featuring Jean Grae, Invincible, and locals Staci..."

Aug. 28, 2009 Music Feature by Audra Schroeder

Art City Austin

The big outdoor art fair is spreading the love, via partnerships and pink notes

"...David Garza. And a kids' stage will feature DJ Matt Sonzala, Austin School for the Performing and Visual Arts'..."

April 24, 2009 Arts Feature by Robert Faires

Live from the DNC

It's the Bun B

"...Tune into Matt Sonzala's radio show Damage Control tonight, 11pm-2am, when Bun..."

Aug. 27, 2008 Music Post by Audra Schroeder

Off the Record

Only in Austin: Green Day heats up Emo's, Elvis Costello and Diana Krall dine at Eddie V's, and Los Lonely Boys visit the Saxon Pub

"...life," testifies South by Southwest booker and event organizer Matt Sonzala. "There were four cops holding him down on..."

May 30, 2008 Music Column by Austin Powell

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