The Internet’s Most Sensational Hot Sauce Brand Stakes a Claim in ATX

Truff enough for the city

"...were using those platforms as tools to grow their brands, using influencers to share the brands and create awareness...."

Feb. 4, 2022 Food Feature by Wayne Alan Brenner

How Austin Hot Sauce Brands Are Solving the Great Sriracha Shortage

Sriracha, the Austin way

"...chefs. And because "people are eating it," non-Huy Fong brands "will be making it and coming up with ways..."

Sept. 8, 2023 Food Feature by Taylor Tobin

Outlander Star Caitriona Balfe, Andor Creator Tony Gilroy Join ATX TV Festival Lineup

State of the industry panel also slated for June fest

"...lineup additions announced in a morning press blast from ATX TV Festival ahead of its June 1 return. The..."

April 27, 2023 Screens Post by Kimberley Jones

It's No Drag: The Past, Present, and Possibilities of Ballroom at ATX Television

Leiomy Maldonado and Dashaun Wesley from FX's Pose and HBO Max's Legendary are finally taking the spotlight

"..."We were performing and doing different things with different brands, but we weren't the ones being celebrated; we were..."

June 5, 2020 Screens Feature by Beth Sullivan

Suerte’s Patio Opens, Thanksgiving Gobbles Hard, Otoko Brands a Sake, Nido and Industry Get All Brunchy, Aviary Collabs Supercharge Sunday Nights, and More

All the news that’s fit to get your taste buds quivering

"...Ooooh, Suerte (1800 E. Sixth), where chef Fermín Nuñez..."

Nov. 16, 2022 Food Post by Wayne Alan Brenner

Three Chefs Compete in Austin's First Trailer Truck-Off

Winner will operate Zorro trailer at Historic Scoot Inn

"...at the Eastside's historic Scoot Inn. Scoot owner and ATX Brands honcho Doug Guller has chosen three finalists based..."

May 3, 2013 Food Post by Virginia B. Wood

Make Those Food Truck Dreams Come True

Scoot Inn owner offers Trailer Truck-Off Challenge

"...ATX Brands honcho Doug Guller is looking for just the..."

April 19, 2013 Food Post by Virginia B. Wood

Sweet Heat Meat at the Historic Scoot Inn

New food truck entrepreneur brings trifecta of flavors to every dish

"...Over 20 would-be food truck operators entered the ATX Brands Trailer Truck-off Challenge this spring, submitting business plans..."

July 7, 2013 Food Post by Virginia B. Wood

Playback: Straight Outta Calcutta

Sitar maestro Indrajit Banerjee, stoned synching Doom Side of the Moon and The Wizard of Oz, and a bigger Breakaway Records

"...crisis for the historic Eastside tavern whose former operators, ATX Brands, waffled between music venue, event space, and neighborhood..."

Aug. 4, 2017 Music Column by Kevin Curtin

The Parish Files $1 Million Lawsuit Against Landlord After Being Locked Out

Venue says landlord “hatched a plot to commandeer the business”

"...email exchange between Reppert, Sternschein, and Doug Guller of ATX Brands, who owns downstairs businesses BBG's and Happy Chicks...."

Nov. 8, 2021 Music Post by Rachel Rascoe

Parish Sells for $376,000

eBay auction gets maximum bucks for Sixth Street club

"...The move by owner Doug Guller, whose ATX Brands owns popular chain Bikini’s and several Austin bars,..."

Dec. 11, 2017 Music Post by Kevin Curtin

C3 Buys the Scoot Inn

ATX Brands deals historic Eastside bar and venue

"...over the business from current owner Doug Guller, whose ATX Brands portfolio includes the breastaurant chain Bikinis and Sixth..."

July 31, 2017 Music Post by Kevin Curtin

Food-O-File

Downtown's Micheladas has much to offer – including no wait

"...of a judging panel that picked the winner in ATX Brands' first Trailer Truck-off to choose a food trailer..."

July 5, 2013 Food Column by Virginia B. Wood

The 'Dirty' Word

Has Dirty Sixth cleaned up its act?

"...Chicago House (607 Trinity), a craft beer bar by ATX Brands, opened in place of the old Yassine-owned property..."

May 24, 2013 Food Feature by Ivy Le

Food-o-File

What's cooking in the Food Lab? Creation, innovation, and the entrepreneurial spirit.

"...as did Easy Tiger (709 E. Sixth)... Doug Guller's ATX Brands announces the re-opening of another storied Entertainment Dis­trict..."

Jan. 25, 2013 Food Column by Virginia B. Wood

Playback: Big Henry's Grooves Antone's

Antone's new vinyl annex, Scoot Inn's new look, Jackie Venson's new late-night TV fan, and new (bad) ideas for ACL Fest signage

"...at Antone's and an appearance at tonight's sold-out All ATX concert at the Moody Theater – but then she..."

Sept. 30, 2016 Music Column by Kevin Curtin

A Guide to Black-Owned Hair & Beauty Businesses in Austin

Support local minority-owned businesses and look good doing it

"...goods from Black-owned hair and beauty businesses. Black beauty brands continue to influence and shape our culture at large,..."

Aug. 5, 2020 News Post by Desiree Johnson

The Parish for Sale … on eBay

Bidding starts at $1

"...concert space formerly known as the Mercury. Guller, whose ATX Brands counts the Bikini’s breastaurant chain among its assets,..."

Nov. 29, 2017 Music Post by Kevin Curtin

Playback: The 2016/17 Austin Music Awards Reveal

"...been unusually barren since last fall when parent company ATX Brands ceased working with outside promoters, such as C3,..."

Feb. 17, 2017 Music Column by Kevin Curtin

Tellers Debuts Downtown on Friday

Motivational speaking realtor is Austin’s newest club owner

"...announcement of his management operation, Goldwasser was contacted by ATX Brands head Doug Guller, owner of the Scoot Inn..."

Sept. 29, 2015 Music Post by Kevin Curtin

Food-o-File: Friday Lagniappe

A little extra Austin food news

"...former Kenichi space Downtown this week. Also, Doug Guller's ATX Brands brings Chicago-style deep dish pizza to town with..."

June 26, 2015 Food Post by Virginia B. Wood

Food-o-File: Weekend Lagniappe

A little extra Austin food news

"...• The newest venture from Doug Guller's ATX Brands is the Austin Tour Company which debuts this..."

May 2, 2015 Food Post by Virginia B. Wood

Home's a Brewin': Beer News

So much win

"...The Chicago House opens as craft beer bar ATX Brands, which owns the Scoot Inn, The Parish, The..."

Jan. 24, 2013 Food Post by Ivy Le

Pelón's Restaurant & 508 Bar

Tasty new eats in the central city for hungry ACL fans

"...for good in 2011. Hospitality entrepreneur Doug Guller of ATX Brands took over the property last year, lavishing much-needed..."

Oct. 12, 2012 Food Feature by Virginia B. Wood

Gluten-Free Without (Much) Misery

Eating in Austin with a wheat allergy

"...if it's not handmade, it's a sneaky wheat risk. ATX Cocina is a 100% dedicated gluten-free fine dining restaurant..."

Feb. 3, 2023 Food Feature by Jessi Cape

Unofficial Parties & Free Shows to See During South by Southwest

The Chronicle’s recommended concerts for the coming week

"...released live albums on the label, provide volume-heavy support. ATX journeydudes Greenbeard bludgeon cochlea first.  – Michael Toland Rhinestone..."

March 10, 2023 Music Feature by The Music Staff

Eight Local Spots in Austin Celebrating National Tequila Day, Plus Two Spirits to Enjoy Right at Home

When life gives you 100+ degree weather, add a little tequila and lime

"...out this list of local Austin restaurants, bars, and brands for ways to celebrate National Tequila day this weekend!..."

July 21, 2023 Events Post

Austin’s New Batch of Supper Clubs

Three of the city’s latest additions to the underground dining scene

"...Turner, Barley Swine pastry chef Sarah Prieto, and former DunlapATX exec chef Carson Symmonds, to name a few. Delgado..."

Sept. 15, 2017 Food Feature by Adrienne Whitehorse

Event Menu

Your local foodie events for March 21-28

"...tasting samples to encourage the sale of six new brands of its locally roasted, directly traded, organic coffee beans..."

March 20, 2009 Food Column by Virginia B. Wood

Tuesday SXSW 2015 Showcases

"...including Dana Falconberry, Mirror Travel, and Roger Sellers. Tuesday's ATX-skewed lineup features eclectic-pop troubadour Abram Shook, whose sophomore LP..."

March 13, 2015 Music Feature

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