Interactive Introduction

All the info you need to follow our SXSW coverage, a list of the SXSW 2012 Interactive campuses, and how to Aurasma-fy our cover.

Interactive Introduction

Interactive Introduction

Follow our South by Southwest coverage at the Picture in Picture blog,, and our catchall SXSW page, Prefer 140 characters or less? Find us @ACScreens and @ChronSXSW.

Aurasma Cover Instructions

Check out the diagram to the right to learn how to use Aurasma to view the cover!


The 2012 South by Southwest Interactive Conference runs March 9-13. This year, the Fest expands to multiple campuses, with panels grouped according to theme. Shuttles will run between the campuses from 8:30am-7pm; the service is free for all badgeholders.

AT&T Conference Hotel

(1900 University Ave.)

Themes Government & Global Issues, Health & Education, Mentors and Meet-ups

Austin Convention Center

(500 E. Cesar Chavez)

Themes Keynotes, Featured Sessions, Better Tomorrow - Latin American Technology, LGBT Technology and Blacks in Technology, Book Readings, Convergence, Design and Development, SXSW Trade Show

Courtyard Marriott

(300 E. Fourth)

Themes Future of Work

Driskill Hotel

(604 Brazos)

Themes Culture, Science, and Play

Hilton Austin Downtown

(500 E. Fourth)

Themes Emerging, Startup Village, and Accelerator

Hilton Garden Inn

(500 N. I-35)

Themes New Business

Holiday Inn Town Lake

(20 N. I-35)

Theme Mentors, Meet-ups and Camps

Hyatt Regency Austin

(208 Barton Springs Rd.)

Themes Future 15, Late Break

InterContinental Stephen F. Austin

(701 Congress)

Theme Branding and Marketing

Omni Downtown

(700 San Jacinto Blvd.)

Theme Social Networks

Palm Door

(401 Sabine)

Themes Mentors, Meet-ups and Camps

Palm Park

(50 E. Third)

Themes Mentors, Meet-ups and Camps

Palmer Events Center

(900 Barton Springs Rd.)

Theme ScreenBurn and Gaming

Radisson Town Lake

(111. E. Cesar Chavez)

Theme Workshops and Adobe Sponsored Programming

Sheraton Austin

(701 E. 11th)

Theme Journalism & Online Content

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SXSW Interactive: Lessons From the Texas Abortion Battles
SXSW Interactive: Lessons From the Texas Abortion Battles
Social media played key role in contentious abortion debate

Jordan Smith, March 11, 2014

Dell, Google, and an Untold Story Hit SXSW
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More additions to South by Southwest Interactive

Neha Aziz, Feb. 20, 2014

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Cindy Widner, Sept. 16, 2011

Reporting From the Front Lines
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New media in troubled lands

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South by Southwest Interactive Conference

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