Interactive Introduction

All the info you need to follow our SXSW coverage, a list of the SXSW 2012 Interactive campuses, and how to Aurasma-fy our cover.

Interactive Introduction

Interactive Introduction

Follow our South by Southwest coverage at the Picture in Picture blog,, and our catchall SXSW page, Prefer 140 characters or less? Find us @ACScreens and @ChronSXSW.

Aurasma Cover Instructions

Check out the diagram to the right to learn how to use Aurasma to view the cover!


The 2012 South by Southwest Interactive Conference runs March 9-13. This year, the Fest expands to multiple campuses, with panels grouped according to theme. Shuttles will run between the campuses from 8:30am-7pm; the service is free for all badgeholders.

AT&T Conference Hotel

(1900 University Ave.)

Themes Government & Global Issues, Health & Education, Mentors and Meet-ups

Austin Convention Center

(500 E. Cesar Chavez)

Themes Keynotes, Featured Sessions, Better Tomorrow - Latin American Technology, LGBT Technology and Blacks in Technology, Book Readings, Convergence, Design and Development, SXSW Trade Show

Courtyard Marriott

(300 E. Fourth)

Themes Future of Work

Driskill Hotel

(604 Brazos)

Themes Culture, Science, and Play

Hilton Austin Downtown

(500 E. Fourth)

Themes Emerging, Startup Village, and Accelerator

Hilton Garden Inn

(500 N. I-35)

Themes New Business

Holiday Inn Town Lake

(20 N. I-35)

Theme Mentors, Meet-ups and Camps

Hyatt Regency Austin

(208 Barton Springs Rd.)

Themes Future 15, Late Break

InterContinental Stephen F. Austin

(701 Congress)

Theme Branding and Marketing

Omni Downtown

(700 San Jacinto Blvd.)

Theme Social Networks

Palm Door

(401 Sabine)

Themes Mentors, Meet-ups and Camps

Palm Park

(50 E. Third)

Themes Mentors, Meet-ups and Camps

Palmer Events Center

(900 Barton Springs Rd.)

Theme ScreenBurn and Gaming

Radisson Town Lake

(111. E. Cesar Chavez)

Theme Workshops and Adobe Sponsored Programming

Sheraton Austin

(701 E. 11th)

Theme Journalism & Online Content

Keep up with all our SXSW coverage at For scheduling on the go, here's a SXSW Film Pocket Guide, which includes the handy Film Grid. Sign up for our South-by-specific newsletter at for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest Tweets, follow @ChronSXSW.

More South by Southwest Interactive Conference
Congratulations! You Are Now the Proud Owner of Your Future.
Congratulations! You Are Now the Proud Owner of Your Future.
SXSW Interactive: An Introduction

March 4, 2011

More Screens
Meme Weavers
Meme Weavers
Did two Austin Web designers tap into our unconscious desire to replicate stock photos? Nah – they're just having a laugh.

Cindy Widner, Sept. 16, 2011

Reporting From the Front Lines
Reporting From the Front Lines
New media in troubled lands

Belinda Acosta, March 4, 2011


South by Southwest Interactive Conference

AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)