From Bloom to Boom

This pop-up gallery fundraiser might just blow your mind

Marcus Sanchez's <i>El Borracho 25</i>
Marcus Sanchez's El Borracho 25

What's in a name? The name of the kickoff to the Austin Gay & Lesbian International Film Festival's fundraising year used to be Bloom. This year, it's Boom.

Launched in 2005, the then-springtime event was "named as a metaphor for spring pollination, the germination of the rest of the festival," according to ex-aGLIFF board member (and Chronicle staffer) Brian Carr. "We were soliciting seed money for the year." The fact that it was held those first few years at landscape nursery Big Red Sun furthered the narrative.

Right out of the garden gate, Bloom became known and loved for its lavish spread of finger foods, posh lounge areas, big-ticket raffles, and its focus – not so much film, but the opportunity to explore and connect with other visual arts.

Fast-forward to 2011.

"The name 'Bloom' sounds like a tea party or a luncheon, and this is definitely not that," says interim aGLIFF Executive Director Jason Rosen. "Boom is an exciting new identity. We hope to win back the people who know and love aGLIFF but perhaps haven't been, well, shall we say 'hugging' aGLIFF, at least in terms of supporting fundraisers and events beyond our regular screenings."

This year the fundraiser will see tweaks beyond the name.

"While the spine of [this fundraiser] has always been to offer local visual artists outside of the film community a place to share their stories in the same way the film fest is a forum for filmmakers to share stories," says Rosen, "this year we are expanding the idea of visual arts into a variety of performers, including fire-breathers and contortionists."

The event will still feature more than 45 works for sale from over 30 artists. Artists who donate artwork to the exhibition split the purchase price right down the middle with aGLIFF, so parties on both sides of any transaction remain invested and both benefit.

The work of local artist Marcus Sanchez is becoming familiar to folks who attend local art events. In addition to acting as curator of this year's Penis Project during ArtErotica (hosted annually by the Octopus Club, one fundraising arm of AIDS Services of Austin), his work has appeared at Project Transitions' Red Hot Summer Party and ASA's Viva Las Vegas. "It's great that aGLIFF is highlighting art other than film in our community. It gives artists from a variety of disciplines the chance to network with each other and check out each other's work. For many new or new-to-town artists, it's a chance just to get their names out there," says Sanchez.

This is the first year Sanchez is contributing work to aGLIFF. He's creating a Lotería-themed triptych which will be for sale at the event.

"We can elevate people in our network," says Rosen, "grow that network, and bring queer artists from all disciplines together in this one pop-up gallery. And what we have lined up for this gallery is so 'pop-up,' it's blowing my mind.

"The main purpose of Boom is to bring people together," adds Rosen. "This party has nothing to do with VIP lounges or any sort of exclusion zone. Regardless of what your donor status is, your pocketbook brings, or what your corporate connections can influence, this is a night for everyone to celebrate who we are, together. That's what Boom means to me."


aGLIFF's summer fundraiser, Boom, takes place Saturday, June 18, 9pm-12mid at East Side Stages (3000 E. Cesar Chavez). See www.agliff.org for ticket info.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More aGLIFF
aGLIFF Honoree Madeleine Olnek Finds a Space in Cinema
aGLIFF Honoree Madeleine Olnek Finds a Space in Cinema
A look through the queer lens

James Scott, Aug. 27, 2021

Five Film Catches for aGLIFF Prism 34
Five Film Catches for aGLIFF Prism 34
The best of queer cinema from around the world

James Scott, Aug. 27, 2021

More Boom
Exhibitionism
boom
With this clever comedy, Capital T treats us to a kinder, gentler doomsday

Robert Faires, June 15, 2012

More Screens
Austin Artist Brings Gamera to Vibrant Life in a New Box Set
Austin Artist Brings Gamera to Vibrant Life in a New Box Set
Matt Frank builds the perfect monster

Richard Whittaker, Aug. 28, 2020

SXSW Film
SXSW Film Reviews: 'Lunarcy!'
Daily Reviews and Interviews

Wayne Alan Brenner, March 15, 2013

More by Kate X Messer
LBJ Library at 50: All the Cake
LBJ Library at 50: All the Cake
Getting some free cake on LBJ's birthday is a rich tradition

Aug. 26, 2021

The Gay Place: It's Aliiive!
It's Aliiive!
You can't keep a Gay Place down; just ask Sarah Marloff

Jan. 20, 2016

KEYWORDS FOR THIS STORY

aGLIFF, Boom, Austin Gay Lesbian International Film Festival, Jason Rosen, Brian Carr, Marcus Sanchez, Penis Project

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Behind the scenes at The Austin Chronicle

Information is power. Support the free press, so we can support Austin.   Support the Chronicle